Autores
Rodrigo B Castilhos, Pierre-Yann Dolbec, Ela Veresiu
Fecha de publicación
2017/3
Revista
Marketing Theory
Volumen
17
Número
1
Páginas
9-29
Editor
SAGE Publications
Descripción
Grounded in work on geography and markets, this article offers a conceptual framework to study the dynamics of markets through a spatial lens. The characteristics of four key spatial dimensions (place, territory, scale, and network) are explained and leveraged to provide distinct analytical vantage points and to conceptualize how various types of spaces matter differently in market dynamics. Findings from a qualitative meta-analysis identify 12 unique mechanisms tied to the four proposed spatial dimensions, which offer alternative theoretical avenues for unpacking market phenomena. These four spatial dimensions are then combined with 12 space-based mechanisms to offer novel research avenues for marketing scholars interested in market system dynamics.
Artículos de Google Académico
RB Castilhos, PY Dolbec, E Veresiu - Marketing Theory, 2017