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This chapter discusses the extent to which Dutch experiences with negotiated agreements between firms and public authorities could be used as a tool to improve environmental policies and foster collaboration and innovation for sustainability in Mexico. The Mexican context is analysed both in terms of perceived effectiveness of environmental regulation/existing voluntary agreements and in terms of attitudes and opinions of key players in the Mexican Industry regarding feasibility of negotiated agreements. Our findings show that there is good receptivity to the use of negotiated agreements both from the point of view of policy makers and industry leaders. The comparison with Dutch experiences shows no important gap between Mexican business leaders’ expectations regarding results in terms of efficiency gains and positive side effects and the results obtained by negotiated agreements in the Netherlands …