Ver artículo

Product Co-creation Centers, or PC3, is a multidisciplinary project at the University of Twente in The Netherlands researching the development of an economically-sustainable and scalable model to boost development of the Base of the Pyramid (BoP) by systematically providing entrepreneurial and creative people at the BoP with the right competences to start-up their own businesses. This initiative is framed within the values of BoP protocol 3.0, as and such, the aim is developing a scalable instrument to support the people at the BoP to successfully transfer from informal markets to formal markets through the expansion of new entrepreneurships. More concrete, the PC3 project researchers how to stimulate BoP to undergo the processes of opportunity recognition and conceptual product development, both guided by business development methodologies for start-ups. In this paper, we explore the PC3 project itself as a social start-up, which requires a sound strategic plan to engage potential stakeholders in joining the initiative as well as to improve its chances of success. Given that both business model (profit) and social value creation are at the core of this project, we have chosen to experiment in using the Lean Start-up method as guiding framework for conducting our research. In this paper we describe both the process of doing research using a business development approach as well as our obtained results. In this paper, we present the results in the form of a PC3 service description and a description of the developed business model PC3 are based on.