Autores
Naomi A Gardberg
Fecha de publicación
2001
Institución
New York University, Graduate School of Business Administration
Descripción
This research examines the social construction of corporate reputations across institutional environments. Grounded in social cognition and institutional theory, it articulates and tests a theoretical framework for corporate reputation construction using a representative sample of the US population collected in collaboration with a leading market research firm using cutting-edge internet polling techniques.
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