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This introductory paper provides an overview of the emergence of the concept of ‘the multifunctionality of agriculture and rural areas’, with particular emphasis on its historical and research dimensions and how it is interrelated with the notion of ‘territory’. The paper is based on a state-of-the-art review of the different conceptualizations of the multifunctionality of agriculture and rural areas in policy related discourses. It examines how the concept of multifunctionality was taken on board and operationalized, in scientific analyses, strategic policy analysis and evaluation. In this special issue we focus on policy related analyses and discourses and the related analytical frameworks. We argue that scientific research should dissociate itself from political and interest driven discourses where multifunctionality tends to be primarily defined in economic terms (with a focus on the difference between private and public goods …