Autores
Naresh K Malhotra, Francis M Ulgado, James Agarwal, Imad B Baalbaki
Fecha de publicación
1994/4/1
Revista
International Marketing Review
Editor
MCB UP Ltd
Descripción
Discusses and applies a general framework for services quality to make acomparative evaluation of ten dimensions of service quality betweendeveloped and developing countries. Derives specific hypotheses foreach of the service quality dimensions based on the relevantenvironmental factors characterizing developed and developing economies.Discusses managerial implications of the hypotheses that are derived,and proposes the empirical investigation of these hypotheses as adirection for future research.
Citas totales
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