Autores
Naresh K Malhotra, James Agarwal, Francis M Ulgado
Fecha de publicación
2003/12
Revista
Journal of international marketing
Volumen
11
Número
4
Páginas
1-31
Editor
SAGE Publications
Descripción
Although several aspects of the internationalization process have been addressed in the literature, there is a lack of a unified theoretical framework that explains the internationalization process, entry modes, and timing strategies. This article synthesizes several foundational theories on modes of global entry and offers a conceptual framework of the internationalization process. Throughout the article, the authors identify several propositions based on the proposed theoretical framework.
Citas totales
Artículos de Google Académico
NK Malhotra, J Agarwal, FM Ulgado - Journal of international marketing, 2003