Autores
Markus Giesler
Fecha de publicación
2006/9/1
Revista
Journal of consumer research
Volumen
33
Número
2
Páginas
283-290
Editor
The University of Chicago Press
Descripción
This article develops a critique of the dyadic model of consumer gift giving and an extension of the classic paradigm of gift giving as elaborated in fundamental anthropological and sociological texts. I conceptualize and present empirical evidence for the notion of a consumer gift system, a system of social solidarity based on a structured set of gift exchange and social relationships among consumers. Social distinctions, norm of reciprocity, and rituals and symbolisms are defined as key characteristics of a consumer gift system and are shown to be present in peer-to-peer music file sharing at Napster. Implications for extant research on solidarity, gift giving, and consumption are discussed, and future research directions are provided.
Citas totales
200720082009201020112012201320142015201620172018201920202021112032273241374861547344473017
Artículos de Google Académico
M Giesler - Journal of consumer research, 2006