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Recent open innovation literature indicates increasing concern about the quality of crowdsourced ideas. Building on a framework of creativity capability, rooted in behavioral literature, and intrinsic (vs. extrinsic) motivation, derived from personnel economics and social psychology literature, this study predicts the influence of feedback on ideation performance. Specifically, the effectiveness of feedback on ideation performance in firm‐sponsored, non–financially incentivized, idea‐crowdsourcing communities may depend on its valence (positive vs. negative), source (peers vs. firm), and ideators’ ideation experience. Field data, obtained using text‐mining techniques from an idea‐crowdsourcing community, reveal that the effects of positive (negative) peer feedback for increasing (decreasing) subsequent idea quality strengthen (weaken) as ideators gain experience. However, the effects of positive (negative) firm …