Autores
Stella Yiyan LI, WEI Liyuan
Fecha de publicación
2017/6/22
Conferencia
26th Annual Consortium for International Marketing Research Conference: Local-Global connections in international marketing
Descripción
LI, SY, WEI, L & Zhu, JJ 2017, 'Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences', Paper presented at 26th Annual Consortium for International Marketing Research Conference, Florence, Italy, 20/06/17 - 23/06/17 … LI, SY, WEI, L., & Zhu, JJ (2017). Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences. Paper presented at 26th Annual Consortium for International Marketing Research Conference, Florence, Italy … LI SY, WEI L, Zhu JJ. Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences. 2017. Paper presented at 26th Annual Consortium for International Marketing Research Conference, Florence, Italy … LI, Stella Yiyan ; WEI, Liyuan ; Zhu, john jianjun. / Understanding Foreign Brand Competition in China : Strategies …
Artículos de Google Académico
SY LI, WEI Liyuan - 26th Annual Consortium for International Marketing …, 2017