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Agricultural advisory services (AAS) have regained importance for policy makers worldwide and especially in the European Union (EU), because of increased attention to food production and related innovation processes in rural areas. However, a systematic overview of AAS in the EU is missing, and there is a lack of evidence about their diversity and organisational pluralism. With this paper, we systematically explore the variety of advice providing bodies in Europe regarding organisational features, characteristics of service provision and the targeted client groups. The results show a pluralism of organisations that is a widely represented phenomenon across the EU. It implies a variation of service provision quality and targeted clients within and among countries. Moreover, we identify groups among the farming population that apparently are not served by any type of provider. We conclude on impacts of …