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The design of Experiment 2 was the same as that of Experiment 1, except that there was an additional set of conditions to test whether our roletaking manipulation (ie, playing as a superhero or villain) generated stronger realworld outcomes than common behavioralpriming (eg, Dijksterhuis et al., 1998) and perspectivetaking (eg, Galinsky, Wang, & Ku, 2008) manipulations, both of which lead people to behave in ways consistent with the target. In order to simplify the experiment, we dropped the neutralavatar condition and focused on how much chili sauce players allotted. Thus, we tested whether game players (who “were” the heroic or villainous avatar) would show stronger behavioral effects than observers (who “were primed with” or “took the perspective of” the heroic or villainous avatar). Observers were asked to put themselves in a heroic or villainous avatar’s “shoes” and to watch a game demonstration for 5 …