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Organizational responses to international and domestic institutional pressures may help proactive corporate environmental practices and routines diffuse to Chinese organizations, who are key participants in global product chains. Using the 2006 survey data on 377 Chinese manufacturers in six major industrial groups in Suzhou, Dalian, and Tianjin cities, we propose and test a relationship between normative, coercive and mimetic international institutional pressures and the adoption of three important proactive corporate environmental practices (routines) – ISO 14001, TQEM (total quality environmental management), and eco-auditing – by Chinese firms. We also argue for and find that this relationship is greater than that arising from corresponding normative, coercive, and mimetic internal domestic pressures. Finally, we find a positive effect of international parenting or partnering on the adoption of proactive …