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It is often said that good reputations are powerful signals that can help a company get better ratings by analysts, enable premium product prices, and attract better employees. However, empirical evidence proving these assumptions is scarce. The New York conference provided contributions highlighting some of these effects.

Do Corporate Reputations Influence Security Analyst Earnings Forecasts? An Empirical Study - James J. Cordeiro, SUNY at Brockport; Rakesh B. Sambharya, Rutgers University-Camden

'Tough Talk' and Market Leaders: The Role of Overt Signaling and Reputation-Building Behaviors in Sustaining Industry Dominance - Walter J. Ferrier, University of Kentucky

Hitch your Corporate Wagon to a CEO Star? Testing Two Views about the Pay, Reputation, and Performance of Top Executives - James B. Wade, Joseph F. Porac, Timothy G. Pollock, Department of …