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This study presents a method based on life cycle assessment to reduce and simplify the decision-making process and to identify the best available techniques of a product. This procedure facilitates the selection of a technical alternative from an environmental point of view and the reduction of emission levels and the consumption of energy and primary resources. This method comprises the following four steps: (i) the identification of the current techniques of a specific product, (ii) the application of a life cycle assessment to determine the hot spots, (iii) the proposal of the best available techniques and (iv) the development of a best available techniques reference document (step not implemented in our case study). The Cantabrian anchovy canning industry is selected as a case study due to the importance of this sector from economic, social and touristic points of view. An entire life cycle assessment of one can of …