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The anchovy canning industry is one of the most important economic resources of the Cantabria region in Spain. However, environmental, economic and social problems over the past years have forced companies to apply marketing strategies, develop product diversification, create new products and introduce them in new “green markets”. Launching Cantabrian canned anchovies into more sustainable markets requires measuring the environmental performance using Product Category Rules (PCRs) and Environmental Product Declarations (EPDs). EPDs and PCRS include the environmental profile of a range of similar products, such as all of the available canned anchovy products. The great variety of anchovy canned products depends on three process variables: the origin of the anchovy (Cantabria, Argentina and Chile or Peru), the type of oil (refined olive oil, extra virgin olive oil and sunflower oil) and the …