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The purpose of this paper is to provide insights into the behaviour and attitudes of European pig producers towards animal welfare. It looks at the relationship of these factors with farmers' understanding of good farming and production logic, together with national characteristics of production, and market and policy arrangements.

This article synthesises the results of six national studies in which circa 360 pig farmers were interviewed. It compares the differences in attitudes and behaviour of farmers across different countries forming quality‐assurance schemes. This allows for an understanding of how participation in different types of schemes affects farmers' definitions and practice of animal welfare and how this is embedded in specific national contexts.

Farmers' readiness to implement stricter animal welfare regulations and their belief in animal‐friendly …