Ver artículo

This article unpacks time as a cultural consumption resource and introduces the concept of consumer timework. Consumer timework refers to marketplace stakeholders’ negotiation of competing interpretations of how the past and the future relate using a wide range of consumption objects and activities. Building on the theory of temporalization, we argue that social tensions, conflicts, and breaks drive the past and the future apart in multiple incompatible ways that individuals and societies must contend. We theorize four fundamental dynamics of consumer timework in which market stakeholders engage: integrative, disintegrative, subjugatory, and emancipatory. Integrative and disintegrative consumer timework respectively harmonize and rupture the multiple temporal orientations (past, present, and future) to create shared communities or counter-communities of time through consumption. Subjugatory and …