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Building on its established structure and reputation, the fifth edition of" Marketing Communications" is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing." Marketing Communications" adopts a critical perspective of the subject and unlike other texts in the field, which adopt a'how-to'approach, this text provides readers with an insight into the'why'about marketing communications. Comprehensive web site Enhance your teaching/learning with materials available on the companion web site. Visit www. pearsoned. co. uk/fill to access outline answers to the MiniCase questions, an Instructor's Manual, PowerPoint slides and, NEW TO THIS EDITION, podcasts, video and direction to key academic papers on marketing communications. There are opportunities for students and tutors to share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers. About the author Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is the Senior Examiner for the" Marketing Communications" module offered by the Chartered Institute of Marketing on the Professional Diploma programme and he is also responsible for the module" Managing Corporate Reputation" on the newly revised Postgraduate Diploma programme.'This new edition is a superb text that covers the core areas of the subject area as …