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The research is undertaken through a knowledge transfer partnership (KTP) project between the University of Salford and John McCall Architects (JMA) a SME based in Liverpool. The overall aim of the KTP is to develop lean design practice through BIM adoption. The BIM implementation approach uses a socio‐technical view, which does not only consider the implementation of technology but also considers the socio‐cultural environment that provides the context for its implementation. The action research oriented qualitative and quantitative research is used for discovery, comparison, and experimentation as it provides “learning by doing”.