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This article presents the first general conclusions of a project developed with small and medium-sized enterprises (SMEs) of the Comunidad Valenciana (Valencia Region, Spain) 1. In the research it was discovered that the few companies which developed projects of Ecodesign did not obtain the expected results (environmental, economical, social, or combinations of these). In some cases Ecodesign did not yield any new products, in other cases the new product was less competitive in other aspects, frequently the demand (for a fully competitive new product) was lower than expected, etc. Nevertheless, in all cases, Ecodesign activities seemed to be correct and the effort should have been enough.

An explanation for this could be as follows: maybe the Ecodesign tools employed were not adequate in function, in form, or in neither. That is to say, Ecodesign may be the proper tool for a problem, just as a screwdriver is …