Ainhoa Rodríguez Oromendía
Ainhoa Rodríguez Oromendía
Departamento de Economía de la Empresa y Contabilidad de la UNED
Dirección de correo verificada de cee.uned.es
TítuloCitado porAño
Measuring the efficiency of trade shows: A Spanish case study
P Alberca-Oliver, A Rodríguez-Oromendía, L Parte-Esteban
Tourism management 47, 127-137, 2015
292015
Historia, definición y legislación de las ferias comerciales/History, definition and legislation of trade fairs
AR Oromendía, AM Martínez, DG Crespo
Anuario Jurídico y Económico Escurialense, 449, 2013
17*2013
Environmental awareness of tourists.
A Rodríguez-Oromendía, MD Reina-Paz, C Sevilla-Sevilla
Environmental Engineering & Management Journal (EEMJ) 12 (10), 2013
102013
Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows
AR Oromendía, MDR Paz, R Rufín
Tourism Economics 21 (2), 427-434, 2015
82015
Marketing: estrategias y tendencias
AR Oromendía
Sanz y Torres, 2017
42017
Business Objectives For Trade Shows Aimed At Final Consumers
A Rodriguez-Oromendia, MD Reina-Paz, C Sevilla-Sevilla
International Business & Economics Research Journal (IBER) 11 (13), 1455-1462, 2012
42012
Impact of the international financial crisis on the spanish tourism sector
MH Solís, AM Martínez, AR Oromendía
GSTF Business Review (GBR) 1 (4), 149, 2012
42012
Relationship quality and exhibitor's performance in leisure trade shows
A Rodríguez, MD Reina, R Rufín
E+M Ekonomie a Management 18 (3), 129-143, 2015
32015
Effect Of Continuous Assessment Tests On Overall Student Performance In The Case Of The Spanish National Distance Education University (UNED)
MD Reina-Paz, A Rodríguez-Oromendía, C Sevilla-Sevilla
Journal of International Education Research 10 (1.5), 61-68, 2014
32014
Analysis of the factors determining trade show attendance: Spanish case study
A Rodriguez, MD Reina, C Sevilla
Актуальні проблеми економіки, 252-263, 2014
22014
The Impact Of The Current Economic Crisis On The Demand For Higher Education: An Analysis Of Spanish Distance Education Universities
MD Reina-Paz, A Rodriguez-Oromendia, C Sevilla-Sevilla
Contemporary Issues in Education Research 5 (5), 359, 2012
22012
Marketing: estrategias y tendencias
A Rodríguez Oromendía
Sanz y Torres Se facilitará bibliografía detallada y lecturas …, 2012
22012
The metaefficiency of trade shows: a benchmarking analysis by sector
P Alberca, L Parte, A Rodríguez
Benchmarking: An International Journal 25 (8), 2875-2891, 2018
12018
El efecto de la gestión de quejas sobre la calidad relacional entre organizaciones y organización-cliente final. Una aplicación a las ferias comerciales
A RODRÍGUEZ, M REINA, R RUFÍN, C MEDINA
XIX ENCUENTRO DE PROFESORES DE MARKETING 19, 20, 2007
12007
Prácticas de administración y dirección de empresas
CR Illera, MTN Lozano, MPA Oliver, AR Oromendía
Editorial universitaria Ramón Areces, 2003
12003
Events Planning and Service Orientation: A Comprehensive Study of Efficiency in Trade Shows
P Alberca, L Parte, A Rodríguez
Event Management 22 (5), 803-824, 2018
2018
Evaluating the superefficiecy in trade shows: an application of data envelopment analysis
P Alberca, A Rodríguez
Tourism, Economy and environment: new trends and research perspectives, 47-57, 2017
2017
Marketing: estrategias y tendencias, 2ª edición
AR Oromendía
2017
Trade shows as marketing tools
A RODRÍGUEZ, MD REINA, C SEVILLA
Sustainable Tourism: A Collection of Tools and Best Practices, 89, 2015
2015
Influence Of Corporate Social Responsibility On Hotel Demand
C Sevilla-Sevilla, MD Reina-Paz, A Rodriguez-Oromendia
International Business & Economics Research Journal (IBER) 13 (7), 1625-1630, 2014
2014
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Artículos 1–20