| Principios de marketing ÁE Talaya Esic Editorial, 2008 | 1092* | 2008 |
| Promoción comercial: un enfoque integrado JE Bigné Esic editorial, 2003 | 223 | 2003 |
| Attitudes toward mobile advertising among users versus non-users of the mobile Internet A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Telematics and Informatics 32 (2), 355-366, 2015 | 107 | 2015 |
| Manual de marketing MDG Sánchez ESIC Editorial, 2008 | 78 | 2008 |
| The effects of the crisis on marketing innovation: an application for Spain N Medrano, C Olarte-Pascual Journal of Business & Industrial Marketing 31 (3), 404-417, 2016 | 39 | 2016 |
| Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo Frontiers in psychology 7, 125, 2016 | 35 | 2016 |
| Understanding the customer experience in the age of omni-channel shopping A Mosquera, CO Pascual, EJ Ayensa ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15 (2), 5, 2017 | 28 | 2017 |
| An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector N Medrano, C Olarte-Pascual Contemporary economics 10 (3), 205-216, 2016 | 25 | 2016 |
| Las denominaciones de origen vitivinícolas españolas A Ruiz Vega, C Olarte Pascual, M Huarte Cristóbal, R Muñoz Pino, ... Distribución y consumo, 45-51, 2004 | 25 | 2004 |
| Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra Frontiers in psychology 7, 132, 2016 | 24 | 2016 |
| Marketing innovation as an opportunity in a situation of uncertainty: the Spanish case N Medrano-Sáez, MC Olarte-Pascual Soft computing in management and business economics, 327-341, 2012 | 23 | 2012 |
| The role of technology in an omnichannel physical store: Assessing the moderating effect of gender A Mosquera, C Olarte-Pascual, E Juaneda Ayensa, Y Sierra Murillo Spanish Journal of Marketing-ESIC 22 (1), 63-82, 2018 | 22 | 2018 |
| Assessing the acceptance of technological implants (the cyborg): Evidences and challenges J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual Computers in Human Behavior 70, 104-112, 2017 | 22 | 2017 |
| La publicidad en el teléfono móvil: tres grupos de clientes, veintisiete recomendaciones de actuación MCO Pascual, EM Reinares-Lara, JP Borondo, MYS Murillo UCJC Business and Society Review (formerly known as Universia Business Review), 2014 | 21 | 2014 |
| Notoriedad de marca y medios de comunicación PA Abejón, MS Vázquez, CO Pascual, EMR Lara Esic market, 91-116, 2006 | 18 | 2006 |
| Emotions, price and quality expectations in hotel services J Pelegrín-Borondo, M Arias-Oliva, C Olarte-Pascual Journal of Vacation Marketing 23 (4), 322-338, 2017 | 17 | 2017 |
| Influencia de la publicidad en las tendencias sociales: Una aproximación exploratoria al mercado publicitario español MN Jiménez, CO Pascual, EMR Lara Estableciendo puentes en una economía global, 29, 2008 | 17 | 2008 |
| Imagen turística de los países latinoamericanos en el mercado español EJR Ducallín, KER Mago, JFM Rengel, MCO Pascual Cuadernos de turismo, 189-200, 2006 | 17 | 2006 |
| Nanoimplants that enhance human capabilities: A cognitive‐affective approach to assess individuals’ acceptance of this controversial technology E Reinares‐Lara, C Olarte‐Pascual, J Pelegrín‐Borondo, G Pino Psychology & Marketing 33 (9), 704-712, 2016 | 15 | 2016 |
| Model of acceptance of a new type of beverage: application to natural sparkling red wine CO Pascual, JP Borondo, EMR Lara Spanish journal of agricultural research 15 (1), 2, 2017 | 14 | 2017 |
Eva Reinares LaraUniversidad Rey CarlosDirección de correo verificada de urjc.es
