| The role of consumer innovativeness and perceived risk in online banking usage J Aldás-Manzano, C Lassala-Navarré, C Ruiz-Mafé, S Sanz-Blas International Journal of Bank Marketing 27 (1), 53-75, 2009 | 346 | 2009 |
| Exploring individual personality factors as drivers of M-shopping acceptance J Aldás-Manzano, C Ruiz-Mafé, S Sanz-Blas Industrial Management & Data Systems 109 (6), 739-757, 2009 | 241 | 2009 |
| the impact of internet user shopping patterns and demographics on consumer mobile buying behaviour E Bigné, S Ruiz, Carla, Sanz Journal of Electronic Commerce research 6 (3), 193-209, 2005 | 223 | 2005 |
| Influence of online shopping information dependency and innovativeness on internet shopping adoption E Bigne-Alcaniz, C Ruiz-Mafé, J Aldás-Manzano, S Sanz-Blas Online Information Review 32 (5), 648-667, 2008 | 207 | 2008 |
| Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users E Bigné, C Ruiz, S Sanz Journal of theoretical and applied electronic commerce Research 2 (2), 48-60, 2007 | 139 | 2007 |
| Key drivers of internet banking services use J Aldás-Manzano, C Lassala-Navarré, C Ruiz-Mafé, S Sanz-Blas Online Information Review 33 (4), 672-695, 2009 | 138 | 2009 |
| Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users C Ruiz Mafé, S Sanz Blas Internet research 16 (4), 380-397, 2006 | 131 | 2006 |
| Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarré The Service Industries Journal 31 (7), 1165-1190, 2011 | 113 | 2011 |
| Key drivers of consumer loyalty to Facebook fan pages C Ruiz-Mafe, J Martí-Parreño, S Sanz-Blas Online Information Review 38 (3), 362-380, 2014 | 102 | 2014 |
| Key factors of teenagers' mobile advertising acceptance J Martí Parreño, S Sanz-Blas, C Ruiz-Mafé, J Aldás-Manzano Industrial Management & Data Systems 113 (5), 732-749, 2013 | 99 | 2013 |
| Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Journal of Marketing Communications 18 (4), 265-283, 2012 | 97 | 2012 |
| Why some internet users don’t buy air tickets online E Bigné, S Sanz, C Ruiz, J Aldás Information and communication technologies in tourism 2010, 209-221, 2010 | 86 | 2010 |
| Drivers and barriers to online airline ticket purchasing C Ruiz-Mafe, S Sanz-Blas, J Aldas-Manzano Journal of Air Transport Management 15 (6), 294-298, 2009 | 85 | 2009 |
| A comparative study of mobile messaging services acceptance to participate in television programmes C Ruiz Mafe, S Sanz Blas, J Fernando Tavera-Mesías Journal of service Management 21 (1), 69-102, 2010 | 74 | 2010 |
| Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Online Information Review 37 (1), 61-82, 2013 | 73 | 2013 |
| Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas International Review on Public and Nonprofit Marketing 7 (2), 127-143, 2010 | 69 | 2010 |
| How motivation, opportunity and ability can drive online airline ticket purchases E Bigné, B Hernández, C Ruiz, L Andreu Journal of air transport management 16, 346-349, 2010 | 54 | 2010 |
| Implicaciones de la satisfacción, confianza y lealtad en el uso de los servicios bancarios online: un análisis aplicado al caso español CL Navarré, CR Mafé, SS Blas Revista europea de direccion y economia de la empresa 19 (1), 27-46, 2010 | 52 | 2010 |
| Determinants of user behaviour and recommendation in social networks: an integrative approach from the uses and gratifications perspective R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas Industrial Management & Data Systems 114 (9), 1477-1498, 2014 | 44 | 2014 |
| Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales S Sanz, C Ruiz, I Pérez Teoria y praxis, 31-56, 2009 | 43 | 2009 |
Silvia Sanz BlasProfesora Titular de Marketing, Universidad de ValenciaDirección de correo verificada de uv.es
