| Fostering product innovation: Differences between new ventures and established firms R Antolín-López, J Céspedes-Lorente, N García-de-Frutos, ... Technovation 41, 25-37, 2015 | 41 | 2015 |
| Why do some people do “more” to mitigate climate change than others? Exploring heterogeneity in psycho-social associations JM Ortega-Egea, N García-de-Frutos, R Antolín-López PLoS One 9 (9), e106645, 2014 | 39 | 2014 |
| Toward consumption reduction: An environmentally motivated perspective JMO Egea, NG de Frutos Psychology & Marketing 30 (8), 660-675, 2013 | 39 | 2013 |
| Anti-consumption for environmental sustainability: conceptualization, review, and multilevel research directions N García-de-Frutos, JM Ortega-Egea, J Martínez-del-Río Journal of Business Ethics 148 (2), 411-435, 2018 | 32 | 2018 |
| An integrative model of consumers’ reluctance to buy foreign products: do social and environmental country images play a role? N García-de-Frutos, JM Ortega-Egea Journal of Macromarketing 35 (2), 167-186, 2015 | 9 | 2015 |
| Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study W Lasarov, R Mai, NG de Frutos, JMO Egea, S Hoffmann International Journal of Research in Marketing, 2019 | 1 | 2019 |
| Environmental Information Influences on Pro-environmental Behaviour Aimed at Fighting Climate Change: Main and Moderating Effects NG de Frutos, JMO Egea Advances in Advertising Research (Vol. 2), 75-90, 2011 | 1 | 2011 |
| How does marketers’ and users’ content on corporate facebook fan pages influence brand equity? A Estrella-Ramón, N García-de-Frutos, JM Ortega-Egea, ... Electronic Commerce Research and Applications, 100867, 2019 | | 2019 |
| Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry JM Ortega-Egea, N García-de-Frutos Case Studies on Social Marketing, 37-47, 2019 | | 2019 |
| Is there Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field: An Abstract N García-de-Frutos, JM Ortega-Egea Academy of Marketing Science World Marketing Congress, 555-556, 2018 | | 2018 |
| SUSTAINABILITY MANAGEMENT EDUCATION IN HIGHER EDUCATION: EXPLORING STUDENTS’WILLINGNESS TO LEARN N Garcia-de-Frutos, R Antolin-Lopez INTED2018 Proceedings, 1615-1621, 2018 | | 2018 |
| Empresa y sostenibilidad: Un análisis de las actitudes hacia el aprendizaje en el ámbito universitario RA López, NG de Frutos Experiencias pedagógicas e innovación educativa: Aportaciones desde la …, 2018 | | 2018 |
| Las píldoras de conocimiento como herramienta para el aprendizaje: Análisis de la aceptación del alumnado universitario M Rodorigo, NG de Frutos, RA López Experiencias pedagógicas e innovación educativa: Aportaciones desde la …, 2018 | | 2018 |
| Learning in Higher Education: The Role of Sustainability Integration Strategies, Legitimacy, and Teaching Tools R Antolin-Lopez, N Garcia-de-Frutos Meeting Expectations in Management Education, 115-137, 2018 | | 2018 |
| Country knowledge and familiarity effects on consumer perceived risk and rejection of foreign-made products N García-de-Frutos, OEJ Manuel ESIC, 2017 | | 2017 |
| Exploring Country-Based Motives for Anti-Consumption: A Qualitative Study JMO Egea, NG de Frutos Thriving in a New World Economy, 168-171, 2016 | | 2016 |
| Anti-consumo para la sostenibilidad medioambiental y social: exploraciones teóricas y empíricas. Anti-consumption for environmental and social sustainability: theoretical and … NG de Frutos Universidad de Almería, 2015 | | 2015 |
| Anti-Consumption for Environmental Sustainability: Review and Multilevel Research Directions N Garcia de Frutos, JM Ortega-Egea, J Martínez-del-Río Academy of Management Proceedings 2015 (1), 16304, 2015 | | 2015 |
| The Role of Foreign Country Images and Risk Perceptions in Country-Based Reluctance to Buy NG de Frutos, JMO Egea ANTI-CONSUMPTION AND CONSUMER WELLBEING, 110, 2014 | | 2014 |
| CUADERNOS ECONÓMICOS JA Caracuel, NO de Mandojana, JAA Correa, MP Valls, JJC Lorente, ... Información Comercial Española 88, 2, 2014 | | 2014 |
José Manuel Ortega EgeaAssociate Professor of Marketing (UAL)Dirección de correo verificada de ual.es
