| What defines “successful” university brands? C Chapleo International Journal of Public Sector Management 23 (2), 169-183, 2010 | 246 | 2010 |
| Barriers to brand building in UK universities? C Chapleo International Journal of Nonprofit and Voluntary Sector Marketing 12 (1), 23-32, 2007 | 181 | 2007 |
| Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? C Chapleo Journal of Brand Management 18 (6), 411-422, 2011 | 130 | 2011 |
| Do universities have “successful” brands? C Chapleo International Journal of educational advancement 6 (1), 54-64, 2005 | 122 | 2005 |
| Do UK universities communicate their brands effectively through their websites? C Chapleo, MV Carrillo Durán, A Castillo Díaz Journal of Marketing for Higher Education 21 (1), 25-46, 2011 | 116 | 2011 |
| Do UK universities communicate their brands effectively through their websites? C Chapleo, MV Carrillo Durán, A Castillo Díaz Journal of Marketing for Higher Education 21 (1), 25-46, 2011 | 116 | 2011 |
| Stakeholder analysis in higher education: A case study of the University of Portsmouth C Chapleo, C Simms Perspectives 14 (1), 12-20, 2010 | 106 | 2010 |
| Branding a university: Adding real value or smoke and mirrors C Chapleo The marketisation of higher education and the student as consumer, 101-114, 2011 | 74 | 2011 |
| Brands in higher education: Challenges and potential strategies C Chapleo International Studies of Management & Organization 45 (2), 150-163, 2015 | 53 | 2015 |
| External perceptions of successful university brands C Chapleo International Journal of Educational Advancement 8 (3-4), 126-135, 2008 | 49 | 2008 |
| Brand ‘infrastructure’in nonprofit organizations: Challenges to successful brand building? C Chapleo Journal of Marketing Communications 21 (3), 199-209, 2015 | 34 | 2015 |
| The role of internal branding in nonprofit brand management: An empirical investigation G Liu, C Chapleo, WW Ko, IK Ngugi Nonprofit and Voluntary Sector Quarterly 44 (2), 319-339, 2015 | 32 | 2015 |
| An exploration of branding approaches in UK universities C Chapleo International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 1-11, 2015 | 25 | 2015 |
| Managing employee attention and internal branding G Liu, WW Ko, C Chapleo Journal of Business Research 79, 1-11, 2017 | 23 | 2017 |
| What are we eating? Consumer information requirement within a workplace canteen S Price, G Viglia, H Hartwell, A Hemingway, C Chapleo, K Appleton, ... Food quality and preference 53, 39-46, 2016 | 16 | 2016 |
| Challenges in delivering brand promise–focusing on municipal healthcare organisations U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi International Journal of Public Sector Management 28 (3), 254-272, 2015 | 15 | 2015 |
| An evaluation of the South African model of MBA accreditation D Blackmur Quality in higher education 11 (2), 87-102, 2005 | 15 | 2005 |
| Workplace foodservice; perception of quality and trust S Price, H Hartwell, A Hemingway, C Chapleo Appetite 97, 169-175, 2016 | 14 | 2016 |
| An exploration of the effect of servicescape on student institution choice in UK universities E Winter, C Chapleo Journal of Further and Higher Education 41 (2), 187-200, 2017 | 11 | 2017 |
| What is the secret of successful university brands? C Chapleo International Journal of Technology and Educational Marketing (IJTEM) 2 (1 …, 2012 | 9 | 2012 |
