| Product development decisions: A review of the literature V Krishnan, KT Ulrich Management science 47 (1), 1-21, 2001 | 2406 | 2001 |
| A model-based framework to overlap product development activities V Krishnan, SD Eppinger, DE Whitney Management science 43 (4), 437-451, 1997 | 868 | 1997 |
| Creating growth with services M Sawhney, S Balasubramanian, VV Krishnan MIT Sloan management review 45 (2), 34-44, 2003 | 591 | 2003 |
| Appropriateness and impact of platform-based product development V Krishnan, S Gupta Management Science 47 (1), 52-68, 2001 | 533 | 2001 |
| Effort, revenue, and cost sharing mechanisms for collaborative new product development SR Bhaskaran, V Krishnan Management Science 55 (7), 1152-1169, 2009 | 398 | 2009 |
| Managing new product definition in highly dynamic environments S Bhattacharya, V Krishnan, V Mahajan Management Science 44 (11-part-2), S50-S64, 1998 | 340 | 1998 |
| Technology selection and commitment in new product development: The role of uncertainty and design flexibility V Krishnan, S Bhattacharya Management Science 48 (3), 313-327, 2002 | 246 | 2002 |
| Designing a family of development-intensive products V Krishnan, W Zhu Management science 52 (6), 813-825, 2006 | 195 | 2006 |
| Managing the simultaneous execution of coupled phases in concurrent product development V Krishnan IEEE Transactions on Engineering Management 43 (2), 210-217, 1996 | 190 | 1996 |
| Integrated component and supplier selection for a product family S Gupta, V Krishnan Production and Operations Management 8 (2), 163-182, 1999 | 163 | 1999 |
| Research Note—Business Value of Information Technology: Testing the Interaction Effect of IT and R&D on Tobin's Q I Bardhan, V Krishnan, S Lin Information Systems Research 24 (4), 1147-1161, 2013 | 143 | 2013 |
| Product family-based assembly sequence design methodology S Gupta, V Krishnan IIE transactions 30 (10), 933-945, 1998 | 128 | 1998 |
| Managing delegated search over design spaces S Erat, V Krishnan Management Science 58 (3), 606-623, 2012 | 122 | 2012 |
| Design architecture and introduction timing for rapidly improving industrial products K Ramachandran, V Krishnan Manufacturing & Service Operations Management 10 (1), 149-171, 2008 | 114 | 2008 |
| A Retrospective Look at Production and Operations Management Articles on New Product Development V Krishnan, CH Loch Production and Operations Management 14 (4), 433-441, 2005 | 103 | 2005 |
| Accelerating product development by the exchange of preliminary product design information V Krishnan, SD Eppinger, DE Whitney | 93 | 1995 |
| A model-based approach for planning and developing a family of technology-based products V Krishnan, R Singh, D Tirupati Manufacturing & Service Operations Management 1 (2), 132-156, 1999 | 92 | 1999 |
| Deliberate product definition: Customizing the product definition process G Kalyanaram, V Krishnan Journal of Marketing Research 34 (2), 276-285, 1997 | 89 | 1997 |
| Integrated product architecture and pricing for managing sequential innovation V Krishnan, K Ramachandran Management Science 57 (11), 2040-2053, 2011 | 87 | 2011 |
| Pricing information goods: A strategic analysis of the selling and pay-per-use mechanisms S Balasubramanian, S Bhattacharya, VV Krishnan Marketing Science 34 (2), 218-234, 2015 | 81 | 2015 |
