| Improving attitudes toward brands with environmental associations: an experimental approach FJM Rios, TL Martinez, FF Moreno, PC Soriano Journal of consumer marketing, 2006 | 227 | 2006 |
| Improving retention rate and response quality in Web-based surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos Computers in Human Behavior 28 (2), 507-514, 2012 | 161 | 2012 |
| The effect of Internet general privacy concern on customer behavior JA Castañeda, FJ Montoro Electronic Commerce Research 7 (2), 117-141, 2007 | 139 | 2007 |
| Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata Quality & Quantity 44 (5), 1037-1052, 2010 | 113 | 2010 |
| How green should you be: can environmental associations enhance brand performance? FJ Montoro-Rios, T Luque-Martínez, MA Rodriguez-Molina Journal of Advertising Research 48 (4), 547-563, 2008 | 70 | 2008 |
| An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos, ... Quality & Quantity 44 (2), 357-373, 2010 | 68 | 2010 |
| Assessment of interjudge reliability in the open-ended questions coding process FM Leiva, FJM Rios, TL Martínez Quality and Quantity 40 (4), 519-537, 2006 | 65 | 2006 |
| Determinants of the intention to use NFC technology as a payment system: an acceptance model approach I Ramos-de-Luna, F Montoro-Ríos, F Liébana-Cabanillas Information Systems and e-Business Management, 1-22, 2015 | 60 | 2015 |
| User behaviour in QR mobile payment system: the QR Payment Acceptance Model F Liébana-Cabanillas, I Ramos de Luna, FJ Montoro-Ríos Technology Analysis & Strategic Management, 2015 | 56 | 2015 |
| The dimensionality of customer privacy concern on the internet JA Castañeda, FJ Montoso, T Luque Online Information Review 31 (4), 420-439, 2007 | 52 | 2007 |
| ¿ Cómo mejorar la tasa de respuesta en encuestas on line? JS Fernández, FM Leiva, F Montoro Revista de estudios empresariales. Segunda Época, 45-62, 2009 | 46 | 2009 |
| Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments F Liébana-Cabanillas, I Ramos de Luna, F Montoro-Ríos Economic research-Ekonomska istraživanja 30 (1), 892-910, 2017 | 30 | 2017 |
| Involvement and image transfer in sports sponsorship M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos Engineering Economics 27 (1), 78-89, 2016 | 25 | 2016 |
| NFC technology acceptance for mobile payments: A Brazilian Perspective IR Luna, F Montoro-Ríos, F Liébana-Cabanillas, JG Luna Revista brasileira de gestão de negócios 19 (63), 82-103, 2017 | 24 | 2017 |
| Destination image of a city hosting sport event: Effect on sponsorship MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas Transformations in Business & Economics 13 (2A), 343-360, 2014 | 20 | 2014 |
| Efectos del valor de la marca sobre la lealtad y el precio atribuido por el consumidor F Fuentes, T Luque, F Montoro, P Cañadas Actas del XVI Encuentro de Profesores Universitarios de Marketing, 2004 | 19 | 2004 |
| A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising M Martínez-Fiestas, MIV Del Jesus, J Sánchez-Fernández, ... Journal of Advertising Research 55 (2), 192-205, 2015 | 18 | 2015 |
| Productos de agricultura ecológica y sistemas de certificación: perfiles de consumidor FJ Montoro Ríos, F Muñoz Leiva, JA Castañeda García Distribución y consumo, 62-73, 2006 | 12 | 2006 |
| Determinantes de la disposición a pagar un sobreprecio por productos de agricultura ecológica FJM Rios, JAC García Cuadernos de Ciencias Económicas y Empresariales 2 (49), 93-112, 2005 | 12 | 2005 |
| La preocupación por la privacidad/seguridad como barrera al desarrollo del comercio electrónico. Evaluación, evolución y propuestas de futuro JAC García, FJM Ríos Boletín Económico de ICE, 2005 | 9 | 2005 |
Francisco Muñoz-LeivaUniversity of Granada (Full Professor)Dirección de correo verificada de ugr.es
