Naresh Malhotra
Naresh Malhotra
Regents' Professor Emeritus, Georgia Institute of Technology, USA
Dirección de correo verificada de scheller.gatech.edu - Página principal
TítuloCitado porAño
Marketing research: An applied orientation
N Malhotra, J Hall, M Shaw, P Oppenheim
Pearson Education Australia, 2006
17413*2006
Marketing
P Kotler, S Burton, K Deans, L Brown, G Armstrong
Pearson Higher Education AU, 2015
14276*2015
Pesquisa de Marketing-: Uma Orientação Aplicada
NK Malhotra
Bookman Editora, 2001
117102001
Investigación de mercados: un enfoque aplicado
NK Malhotra
Pearson educación, 2004
35522004
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
24832001
Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
NK Malhotra, SS Kim, J Agarwal
Information systems research 15 (4), 336-355, 2004
22882004
Marketing research
AC Burns, RF Bush, N Sinha
Prentice Hall, 2000
21052000
Investigación de mercados
I Cualitativa
20172008
Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research
NK Malhotra, SS Kim, A Patil
Management science 52 (12), 1865-1883, 2006
19922006
Basic marketing research: A decision-making approach
NK Malhotra, M Peterson
Prentice hall, 2006
1245*2006
Information load and consumer decision making
NK Malhotra
Journal of consumer research 8 (4), 419-430, 1982
9651982
Riset pemasaran pendekatan terapan
NK Malhotra
Jakarta: Indeks, 2005
957*2005
A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena
SS Kim, NK Malhotra
Management science 51 (5), 741-755, 2005
9472005
Introdução à pesquisa de marketing
NK Malhotra, I Rocha, MC Laudisio, É Altheman, FM Borges, RB Taylor
8182005
Self concept and product choice: An integrated perspective
NK Malhotra
Journal of Economic Psychology 9 (1), 1-28, 1988
7591988
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
6802002
Methodological issues in cross-cultural marketing research: A state-of-the-art review
NK Malhotra, J Agarwal, M Peterson
International marketing review 13 (5), 7-43, 1996
6261996
A scale to measure self-concepts, person concepts, and product concepts
NK Malhotra
Journal of marketing research 18 (4), 456-464, 1981
6071981
Communities and the environment: ethnicity, gender, and the state in community-based conservation
A Agrawal, CC Gibson
Rutgers University Press, 2001
572*2001
Research note—two competing perspectives on automatic use: A theoretical and empirical comparison
SS Kim, NK Malhotra, S Narasimhan
Information systems research 16 (4), 418-432, 2005
3752005
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Artículos 1–20