| The performance of ML, GLS, and WLS estimation in structural equation modeling under conditions of misspecification and nonnormality UH Olsson, T Foss, SV Troye, RD Howell Structural equation modeling 7 (4), 557-595, 2000 | 737 | 2000 |
| Trying to prosume: toward a theory of consumers as co-creators of value C Xie, RP Bagozzi, SV Troye Journal of the Academy of marketing Science 36 (1), 109-122, 2008 | 638 | 2008 |
| Consumer participation in coproduction:“I made it myself” effects on consumers’ sensory perceptions and evaluations of outcome and input product SV Troye, M Supphellen Journal of marketing 76 (2), 33-46, 2012 | 205 | 2012 |
| Buying expertise, information search, and problem solving F Selnes, SV Troye Journal of Economic Psychology 10 (3), 411-428, 1989 | 107 | 1989 |
| Theoretic fit and empirical fit: The performance of maximum likelihood versus generalized least squares estimation in structural equation models UH Olsson, SV Troye, RD Howell Multivariate behavioral research 34 (1), 31-58, 1999 | 101 | 1999 |
| Dimensions of intangibility and their impact on product evaluation E Breivik, SV Troye Developments in marketing science 19, 56-56, 1996 | 38* | 1996 |
| Teori-og forskningsevaluering: Et kritisk realistisk perspektiv SV Troye Tano, 1994 | 31 | 1994 |
| Markedsføring: styring av kvalitet SV Troye Universitetsforl., 1990 | 24 | 1990 |
| EVOKED SET FORMATION AS A CATEGORIZATION PROCESS. SV Troye Advances in consumer research 11 (1), 1984 | 24 | 1984 |
| Situationist theory and consumer behavior SV Troye Research in consumer behavior 1, 285-321, 1985 | 21 | 1985 |
| Exploring the content of evoked set in car buying K Grønhaug, SV Troye Norwegian School of Economics and Business Administration, 1980 | 21 | 1980 |
| Marketing: forventninger, tilfredshet og kvalitet SV Troye Fagbokforlaget, 1999 | 20 | 1999 |
| Does the ADF fit function decrease when the kurtosis increases? UH Olsson, T Foss, SV Troye British Journal of Mathematical and Statistical Psychology 56 (2), 289-303, 2003 | 16 | 2003 |
| Utredningsmetodikk SV Troye, K Grønhaug Oslo: Tano Forlag, 1986 | 13 | 1986 |
| The triple importance of service: an alternative model of service and product quality SV Troye, T Ogaard, IJ Henjesand Proceedings of the 24th Annual Conference of the European Marketing Academy …, 1995 | 10 | 1995 |
| EVOKED SET FORMATION FROM THE PERSPECTIVE OF DECISION MAKING AS AN INSTANCE OF CATEGORIZATION. SV Troye | 9 | 1985 |
| Advice seeking network structures and the learning organization J Aarstad, M Selart, S Troye Problems and Perspectives in Management 9 (2), 2011 | 8 | 2011 |
| Towards a new understanding of marketing: gaps and opportunities SV Troye, R Howell Rethinking Marketing. Developing a New Understanding of Markets. Chichester …, 2004 | 8 | 2004 |
| Service and product quality: An alternative perspective and empirical findings SV Troye, T Øgaard, IJ Henjesand Marketing Perspectives. Bergen: Fagbokforlaget A/S, 1994 | 6 | 1994 |
| Gjesteundersøkelsene i Indre Nordfjord, Kristiansand og Vesteralen, sommeren 1986 SV Troye, M Heide Bergen, Norway: Senter for Anvendt Forskning, 1987 | 6 | 1987 |
