| Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market M Carrigan, I Szmigin, J Wright Journal of Consumer Marketing 21 (6), 401-417, 2004 | 504 | 2004 |
| Service quality in higher education: The role of student expectations R Voss, T Gruber, I Szmigin Journal of Business Research 60 (9), 949-959, 2007 | 440 | 2007 |
| Re-framing ‘binge drinking’as calculated hedonism: Empirical evidence from the UK I Szmigin, C Griffin, W Mistral, A Bengry-Howell, L Weale, C Hackley International journal of drug policy 19 (5), 359-366, 2008 | 336 | 2008 |
| The conscious consumer: taking a flexible approach to ethical behaviour I Szmigin, M Carrigan, MG McEachern International Journal of Consumer Studies 33 (2), 224-231, 2009 | 284 | 2009 |
| Every time I do it I absolutely annihilate myself': Loss of (self-) consciousness and loss of memory in young people's drinking narratives C Griffin, A Bengry-Howell, C Hackley, W Mistral, I Szmigin Sociology 43 (3), 457-476, 2009 | 274 | 2009 |
| Three forms of innovation resistance: the case of retail payment methods I Szmigin, G Foxall Technovation 18 (6-7), 459-468, 1998 | 241 | 1998 |
| Consumer preferences for the marketing of ethically labelled coffee P De Pelsmacker, W Janssens, E Sterckx, C Mielants International marketing review 22 (5), 512-530, 2005 | 230 | 2005 |
| International green marketing: A comparative study of British and Romanian firms C Gurău, A Ranchhod International marketing review 22 (5), 547-561, 2005 | 218 | 2005 |
| Online community: enhancing the relationship marketing concept through customer bonding I Szmigin, L Canning, AE Reppel International Journal of Service Industry Management 16 (5), 480-496, 2005 | 210 | 2005 |
| Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream W Low, E Davenport International Marketing Review 22 (5), 494-511, 2005 | 199 | 2005 |
| Managing routine food choices in UK families: The role of convenience consumption M Carrigan, I Szmigin, S Leek Appetite 47 (3), 372-383, 2006 | 165 | 2006 |
| Explicit, non-integrated product placement in British television programmes R Tiwsakul, C Hackley, I Szmigin International Journal of Advertising 24 (1), 95-111, 2005 | 162 | 2005 |
| The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities C Moraes, M Carrigan, I Szmigin Journal of Marketing Management 28 (1-2), 103-128, 2012 | 151 | 2012 |
| From relationships to experiences in retail financial services D O'Loughlin, I Szmigin, P Turnbull International Journal of Bank Marketing 22 (7), 522-539, 2004 | 150 | 2004 |
| Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK C Griffin, I Szmigin, A Bengry-Howell, C Hackley, W Mistral Feminism & Psychology 23 (2), 184-206, 2013 | 148 | 2013 |
| Learning to love the older consumer I Szmigin, M Carrigan Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001 | 143 | 2001 |
| A cross‐cultural study of the role of religion in consumers' ethical positions M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ... International Marketing Review, 2005 | 137 | 2005 |
| Consumer equity in relationship marketing I Szmigin, H Bourne Journal of Consumer Marketing 15 (6), 544-557, 1998 | 129 | 1998 |
| Customer perspectives on the role and importance of branding in Irish retail financial services D O'Loughlin, I Szmigin International Journal of Bank Marketing 23 (1), 8-27, 2005 | 126 | 2005 |
| Managing quality in business-to-business services ITD Szmigin European Journal of Marketing 27 (1), 2-21, 1993 | 124 | 1993 |
