| Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services M Zeelenberg, R Pieters Journal of business Research 57 (4), 445-455, 2004 | 939 | 2004 |
| Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services R Bougie, R Pieters, M Zeelenberg Journal of the academy of marketing science 31 (4), 377-393, 2003 | 896 | 2003 |
| Attention capture and transfer in advertising: Brand, pictorial, and text-size effects R Pieters, M Wedel Journal of Marketing 68 (2), 36-50, 2004 | 834 | 2004 |
| A theory of regret regulation 1.0 M Zeelenberg, R Pieters Journal of Consumer psychology 17 (1), 3-18, 2007 | 832 | 2007 |
| Goal-directed emotions RP Bagozzi, R Pieters Cognition & Emotion 12 (1), 1-26, 1998 | 748 | 1998 |
| Comportamiento del consumidor IQ Pardo, GB Contrí, MÁG Borja Editorial Uoc, 2014 | 598* | 2014 |
| Visual attention during brand choice: The impact of time pressure and task motivation R Pieters, L Warlop International Journal of research in Marketing 16 (1), 1-16, 1999 | 558 | 1999 |
| A means-end chain approach to consumer goal structures R Pieters, H Baumgartner, D Allen International journal of research in marketing 12 (3), 227-244, 1995 | 520 | 1995 |
| Eye fixations on advertisements and memory for brands: A model and findings M Wedel, R Pieters Marketing science 19 (4), 297-312, 2000 | 485 | 2000 |
| Leveling up and down: the experiences of benign and malicious envy. N Van de Ven, M Zeelenberg, R Pieters Emotion 9 (3), 419, 2009 | 463 | 2009 |
| The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time H Baumgartner, R Pieters Journal of marketing 67 (2), 123-139, 2003 | 462 | 2003 |
| Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory R Pieters, L Warlop, M Wedel Management science 48 (6), 765-781, 2002 | 429 | 2002 |
| A review of eye-tracking research in marketing M Wedel, R Pieters Review of marketing research, 123-147, 2008 | 417 | 2008 |
| On emotion specificity in decision making: Why feeling is for doing M Zeelenberg, RMA Nelissen, SM Breugelmans, R Pieters Judgment and Decision making 3 (1), 18, 2008 | 396 | 2008 |
| New empirical generalizations on the determinants of price elasticity THA Bijmolt, HJ Van Heerde, RGM Pieters Journal of marketing research 42 (2), 141-156, 2005 | 383 | 2005 |
| Dynamics of multiple-goal pursuit. MJ Louro, R Pieters, M Zeelenberg Journal of personality and social psychology 93 (2), 174, 2007 | 350 | 2007 |
| The inaction effect in the psychology of regret. M Zeelenberg, K Van den Bos, E Van Dijk, R Pieters Journal of personality and social psychology 82 (3), 314, 2002 | 347 | 2002 |
| The stopping power of advertising: Measures and effects of visual complexity R Pieters, M Wedel, R Batra Journal of Marketing 74 (5), 48-60, 2010 | 340 | 2010 |
| “Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication IM Wetzer, M Zeelenberg, R Pieters Psychology & Marketing 24 (8), 661-680, 2007 | 338 | 2007 |
| Comparing service delivery to what might have been: Behavioral responses to regret and disappointment M Zeelenberg, R Pieters Journal of Service Research 2 (1), 86-97, 1999 | 330 | 1999 |
Michel WedelRobert H. Smith School of Business, University of MarylandDirección de correo verificada de rhsmith.umd.edu
