| A cognitive model to predict domain-specific consumer innovativeness S Hoffmann, K Soyez Journal of Business Research 63 (7), 778-785, 2010 | 150 | 2010 |
| How national cultural values affect pro-environmental consumer behavior K Soyez International Marketing Review 29 (6), 623-646, 2012 | 136 | 2012 |
| Designing mobile business applications for different age groups S Gurtner, R Reinhardt, K Soyez Technological Forecasting and Social Change 88, 177-188, 2014 | 59 | 2014 |
| Proenvironmental value orientation across cultures: Development of a German and Russian scale K Soyez, S Hoffmann, S Wünschmann, K Gelbrich Social Psychology 40 (4), 222-233, 2009 | 36 | 2009 |
| How to catch the generation Y: Identifying consumers of ecological innovations among youngsters S Gurtner, K Soyez Technological Forecasting and Social Change 106, 101-107, 2016 | 24 | 2016 |
| How individual, product and situational determinants affect the intention to buy and organic food buying behavior: a cross-national comparison in five nations K Soyez, JNP Francis, MM Smirnova der markt 51 (1), 27-35, 2012 | 20 | 2012 |
| Adapting Scott and Bruce’s general decision-making style inventory to patient decision making in provider choice S Fischer, K Soyez, S Gurtner Medical Decision Making 35 (4), 525-532, 2015 | 10 | 2015 |
| Doctors and numbers: an assessment of the critical risk interpretation test TJ Caverly, AV Prochazka, BP Combs, BP Lucas, SR Mueller, JS Kutner, ... Medical Decision Making 35 (4), 512-524, 2015 | 6 | 2015 |
| Lifestyle of Health and Sustainability: Ein wachsendes Segment gesundheitsbewusster Konsumenten K Soyez, N Thielow, S Gurtner Angewandtes Gesundheitsmarketing, 75-86, 2012 | 6 | 2012 |
| Trick or treat: Assessing health 2.0 and its prospects for patients, providers and society S Fischer, K Soyez Challenges and Opportunities in Health Care Management, 197-208, 2015 | 5 | 2015 |
| Challenges and opportunities in health care management S Gurtner, K Soyez Springer, 2015 | 5 | 2015 |
| Marketing-Forschung: Grundlagen der Datenerhebung und Datenauswertung S Hoffmann, A Franck, U Schwarz, K Soyez, S Wünschmann Vahlen, 2018 | 2 | 2018 |
| What keeps consumers from buying organic food? Individual, product, and situational determinants of organic food buying behavior in a cross-national context K Soyez, JNP Francis, MM Smirnova Marketing Theory and Applications, 343, 2012 | 2 | 2012 |
| How to Catch the Generation Y: Identifying Eco-Innovators Among Young Customers K Soyez, S Gurtner Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 433-434, 2016 | 1 | 2016 |
| What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five Nations K Soyez, MM Smirnova, JNP Francis The Sustainable Global Marketplace, 343-343, 2015 | 1 | 2015 |
| Identifying Eco-Innovators; A Value Based Approach to Explain why Consumers Adopt new Ecological Products K Soyez, S Gurtner European Conference on Innovation and Entrepreneurship, 132, 2011 | | 2011 |
| Merchandising als potentielle Stärkung der Vereinsidentifikation mit dem SC BOREA Dresden eV–Einführung in einer Non-Profit-Organisation auf Grundlage einer Mitgliederbefragung N Scherbarth, K Soyez Wissen im markt 2018, 73, 0 | | |
Sebastian GurtnerBern University of Applied SciencesDirección de correo verificada de bfh.ch
