| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S Barrio-García, PJ Kitchen Servicio de Publicaciones de la Universidad de Navarra, 2012 | 122 | 2012 |
| Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach F Muñoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 32 | 2015 |
| A cross-cultural analysis of the effect of language on perceived risk online JM Alcántara-Pilar, S Del Barrio-García, L Porcu Computers in Human Behavior 29 (3), 596-603, 2013 | 26 | 2013 |
| Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale L Porcu, S Del Barrio-Garcia, PJ Kitchen European Journal of Marketing 51 (3), 692-718, 2017 | 25 | 2017 |
| Venta personal. Una perspectiva integrada y relacional S del Barrio García Editorial UOC, 2012 | 18 | 2012 |
| Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros International Journal of Business and Economics 14 (1), 79, 2015 | 15 | 2015 |
| Toward an understanding of online information processing in e-tourism: does national culture matter? JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017 | 8 | 2017 |
| Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Advertising 36 (1), 121-141, 2017 | 8 | 2017 |
| Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros Journal of Consumer Behaviour 16 (6), e61-e75, 2017 | 7 | 2017 |
| Analyzing the cultural diversity of consumers in the global marketplace JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros Business Science Reference, 2015 | 5 | 2015 |
| A review of psycho-vs. socio-linguistics theories: An application to marketing research JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1-30, 2017 | 4 | 2017 |
| The mediating role of integrated corporate communication on the relationship between organizational culture and market performance L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Rediscovering the Essentiality of Marketing, 433-438, 2016 | 4 | 2016 |
| Modelización de los antecedentes y consecuentes de la comunicación integrada de marketing L Porcu | 4 | 2008 |
| Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80, 13-24, 2019 | 3 | 2019 |
| CSR activities and consumer loyalty: The effect of the type of publicizing medium P Mercade-Mele, S Molinillo, A Fernández-Morales, L Porcu Journal of Business Economics and Management 19 (3), 431-455, 2018 | 3 | 2018 |
| Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Advances in Advertising Research (Vol. VII), 281-295, 2017 | 1 | 2017 |
| HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE? L Porcu, S del Barrio-García, N Rodríguez-Priego, E Crespo-Almendros INTED2012 Proceedings, 3421-3428, 2012 | 1 | 2012 |
| Comunicación integrada de marketing: Una aplicación empírica en el sector financiero J Valverde, FJ Liebana-Cabanillas, M Martínez-Fiestas, L Porcu Actas del “XXIII. Congreso nacional de marketing–AEMARK, 14-16, 2011 | 1 | 2011 |
| The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance L Porcu, S Del Barrio, P Kitchen, M Tourky Elsevier, 2020 | | 2020 |
| The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayef Journal of Retailing and Consumer Services 52, 101902, 2020 | | 2020 |
Salvador Del Barrio-GarcíaUniversity of GranadaDirección de correo verificada de ugr.es
