| Theorising from case studies: Towards a pluralist future for international business research C Welch, R Piekkari, E Plakoyiannaki, E Paavilainen-Mäntymäki Journal of International Business Studies 42 (5), 740-762, 2011 | 829 | 2011 |
| Theoretical foundations of an international entrepreneurial culture P Dimitratos, E Plakoyiannaki Journal of International entrepreneurship 1 (2), 187-215, 2003 | 310 | 2003 |
| ‘Good’case research in industrial marketing: Insights from research practice R Piekkari, E Plakoyiannaki, C Welch Industrial Marketing Management 39 (1), 109-117, 2010 | 279 | 2010 |
| Customer relationship management: A capabilities portfolio perspective E Plakoyiannaki, N Tzokas Journal of Database Marketing & Customer Strategy Management 9 (3), 228-237, 2002 | 237 | 2002 |
| The role of context in case study selection: An international business perspective K Poulis, E Poulis, E Plakoyiannaki International Business Review 22 (1), 304-314, 2013 | 192 | 2013 |
| Strategic decision-making processes in internationalization: Does national culture of the focal firm matter? P Dimitratos, A Petrou, E Plakoyiannaki, JE Johnson Journal of World Business 46 (2), 194-204, 2011 | 131 | 2011 |
| International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship P Dimitratos, I Voudouris, E Plakoyiannaki, G Nakos International Business Review 21 (4), 708-721, 2012 | 121 | 2012 |
| The global smaller firm in international entrepreneurship P Dimitratos, E Plakoyiannaki, A Pitsoulaki, HJ Tüselmann International Business Review 19 (6), 589-606, 2010 | 119 | 2010 |
| Translation in cross-language international business research: Beyond equivalence A Chidlow, E Plakoyiannaki, C Welch Journal of International Business Studies 45 (5), 562-582, 2014 | 112 | 2014 |
| Female role stereotypes in print advertising: Identifying associations with magazine and product categories E Plakoyiannaki, Y Zotos European Journal of Marketing 43 (11/12), 1411-1434, 2009 | 104 | 2009 |
| 10. Case selection in international business: key issues and common misconceptions M Fletcher, E Plakoyiannaki Rethinking the case study in international business and management research 171, 2011 | 93 | 2011 |
| How critical is employee orientation for customer relationship management? Insights from a case study E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren Journal of Management Studies 45 (2), 268-293, 2008 | 84 | 2008 |
| Images of women in online advertisements of global products: does sexism exist? E Plakoyiannaki, K Mathioudaki, P Dimitratos, Y Zotos Journal of business ethics 83 (1), 101, 2008 | 82 | 2008 |
| How do organisational members perceive CRM? Evidence from a UK service firm E Plakoyiannaki Journal of Marketing Management 21 (3-4), 363-392, 2005 | 65 | 2005 |
| The case study in family business: An analysis of current research practices and recommendations T Leppäaho, E Plakoyiannaki, P Dimitratos Family Business Review 29 (2), 159-173, 2016 | 59 | 2016 |
| Time and the customer relationship management process: conceptual and methodological insights E Plakoyiannaki, M Saren Journal of Business & Industrial Marketing 21 (4), 218-230, 2006 | 58 | 2006 |
| Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals C Welch, E Plakoyiannaki, R Piekkari, E Paavilainen‐Mäntymäki International Journal of Management Reviews 15 (2), 245-264, 2013 | 54 | 2013 |
| Breaking the Silence about Exiting Fieldwork: A Relational Approach and its Implications for Theorizing S Michailova, R Piekkari, E Plakogiannaki, T Ritvala, I Mihailova, A Salmi Academy of Management Review, amr. 2011.0403, 2013 | 53 | 2013 |
| SME internationalization: How does the opportunity-based international entrepreneurial culture matter? P Dimitratos, JE Johnson, E Plakoyiannaki, S Young International Business Review 25 (6), 1211-1222, 2016 | 47 | 2016 |
| Eight challenges of servitisation for the configuration, measurement and management of organisations SS Nudurupati, D Lascelles, G Wright, N Yip Journal of Service Theory and Practice 26 (6), 745-763, 2016 | 19 | 2016 |
Pavlos DimitratosProfessor of International Business, ASBS, University of GlasgowDirección de correo verificada de glasgow.ac.uk
