| Brand communities: loyal to the community or the brand? G Marzocchi, G Morandin, M Bergami European Journal of Marketing 47 (1/2), 93-114, 2013 | 140 | 2013 |
| Customer–organization relationships: Development and test of a theory of extended identities. RP Bagozzi, M Bergami, GL Marzocchi, G Morandin Journal of Applied Psychology; Journal of Applied Psychology 97 (1), 63, 2012 | 112 | 2012 |
| Brand community membership and the construction of meaning G Morandin, RP Bagozzi, M Bergami Scandinavian Journal of Management 29 (2), 173-183, 2013 | 42 | 2013 |
| The hierarchical cognitive structure of entrepreneur motivation toward private equity financing G Morandin, M Bergami, RP Bagozzi Venture Capital 8 (3), 253-271, 2006 | 20 | 2006 |
| La partecipazione alle brand community G Morandin | 11 | 2005 |
| Schema‐based sensemaking of the decision to participate and its effects on job performance G Morandin, M Bergami European Management Review 11 (1), 5-20, 2014 | 7 | 2014 |
| Surviving a day without smartphones M Russo, M Bergami, G Morandin MIT Sloan Management Review 59 (2), 7-9, 2018 | 5 | 2018 |
| Customers are member of Organizations too: Assessing Foci of Identification in a Brand Community RP Bagozzi, M Bergami, GL Marzocchi, G Morandin Unpublished working paper, The University of Michigan, 2007 | 4 | 2007 |
| Put down that phone! Smart use of smartphones for work and beyond G Morandin, M Russo, A Ollier-Malaterre Journal of Management Inquiry 27 (3), 352-356, 2018 | 3 | 2018 |
| Motivation to Participate in Brand Communities: Disclosing and Enacting Members Cognitive Schemas RP Bagozzi, M Bergami, G Marzocchi, G Morandin Working Paper, 2008 | 2 | 2008 |
| Goal Setting and Goal Striving in the Participation in a Brand Community G Morandin | 2 | 2005 |
| The motivation to participate: Disclosing cognitive schemas in a brand community G Morandin, RP Bagozzi, M Bergami 65th Annual Academy of Management Meeting, Honolulu, 2005 | 2 | 2005 |
| Relationship between perceived justice and identification: The mediating role of organizational images M Bergami, G Morandin Employee Relations 41 (1), 176-192, 2019 | 1 | 2019 |
| Condivisione di conoscenza e successo delle ICT nelle organizzazioni: una questione tecnologica o sociale? F SGUERA, M BERGAMI, G MORANDIN 9 Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale–L …, 2008 | 1 | 2008 |
| Strutture di network e processi di identificazione: una prospettiva integrata A Monti, M Bergami, G Morandin 9 Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale–L …, 2008 | 1 | 2008 |
| The motivation of entrepreneurs toward private equity financing: A laddering approach G Morandin, M Bergami, RP Bagozzi Chapters, 2007 | 1 | 2007 |
| Identità e relazioni nei top management team G Morandin, M Bergami, A Lomi 3 Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale– L …, 2001 | 1 | 2001 |
| Breaking out from constant connectivity: Agentic regulation of smartphone use M Russo, A Ollier-Malaterre, G Morandin Computers in Human Behavior 98, 11-19, 2019 | | 2019 |
| Work-life balance, questione di cultura M Russo, G Morandin Economia & management: la rivista della Scuola di Direzione Aziendale dell …, 2018 | | 2018 |
| The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making G Morandin, M Bergami, RP Bagozzi Market Research Methodologies: Multi-Method and Qualitative Approaches, 199-217, 2015 | | 2015 |
