| Pre-test-market evaluation of new packaged goods: A model and measurement methodology AJ Silk, GL Urban Journal of marketing Research 15 (2), 171-191, 1978 | 626 | 1978 |
| On the reliability and predictive validity of purchase intention measures MU Kalwani, AJ Silk Marketing Science 1 (3), 243-286, 1982 | 311 | 1982 |
| Measuring influence in organizational purchase decisions AJ Silk, MU Kalwani Journal of Marketing Research 19 (2), 165-181, 1982 | 288 | 1982 |
| What is marketing? AJ Silk Harvard Business Press, 2006 | 181 | 2006 |
| Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising: Doctors see both positive and some negative effects on their patients and practices. JS Weissman, D Blumenthal, AJ Silk, M Newman, K Zapert, R Leitman, ... Health Affairs 23 (Suppl1), W4-219-W4-233, 2004 | 180 | 2004 |
| Measure unreliability: a hidden threat to cross-national marketing research? HL Davis, SP Douglas, AJ Silk Journal of Marketing 45 (2), 98-109, 1981 | 175 | 1981 |
| Consumers' Reports On The Health Effects Of Direct-To-Consumer Drug Advertising: This study found no widespread adverse health affects resulting from drug ads aimed at … JS Weissman, D Blumenthal, AJ Silk, K Zapert, M Newman, R Leitman Health Affairs 22 (Suppl1), W3-82-W3-95, 2003 | 167 | 2003 |
| Recall, recognition, and the measurement of memory for print advertisements RP Bagozzi, AJ Silk Marketing Science 2 (2), 95-134, 1983 | 163 | 1983 |
| Estimating dynamic effects of market communications expenditures DB Montgomery, AJ Silk Management Science 18 (10), B-485-B-501, 1972 | 148 | 1972 |
| The influence of advertising's affective qualities on consumer response AJ Silk, TG Vavra [Cambridge, MIT], 1973 | 115 | 1973 |
| Overlap among self-designated opinion leaders: A study of selected dental products and services AJ Silk Journal of Marketing Research 3 (3), 255-259, 1966 | 108 | 1966 |
| A multiple-product sales force allocation model DB Montgomery, AJ Silk, CE Zaragoza Management Science 18 (4-part-ii), P-3-P-24, 1971 | 97 | 1971 |
| The emerging position of the Internet as an advertising medium AJ Silk, LR Klein, ER Berndt Netnomics 3 (2), 129-148, 2001 | 86 | 2001 |
| Interaction and influence processes in personal selling HL Davis, AJ Silk Sloan Management Review (pre-1986) 13 (2), 59, 1972 | 74 | 1972 |
| Clusters of consumer interests and opinion leaders’ spheres of influence DB Montgomery, AJ Silk Journal of Marketing Research 8 (3), 317-321, 1971 | 65 | 1971 |
| Structure of repeat buying for new packaged goods MU Kalwani, AJ Silk Journal of Marketing Research 17 (3), 316-322, 1980 | 64 | 1980 |
| Scale and scope effects on advertising agency costs AJ Silk, ER Berndt Marketing Science 12 (1), 53-72, 1993 | 63 | 1993 |
| Knowledge spillovers and growth in the disagglomeration of the US advertising‐agency industry C King Iii, AJ Silk, N Ketelhöhn Journal of Economics & Management Strategy 12 (3), 327-362, 2003 | 52 | 2003 |
| Industrial Advertising Effects and Budgeting Practices: What is known about the effects of industrial advertising? And how does this information affect budget decisions? GL Lilien, AJ Silk, JM Choffray, M Rao Journal of Marketing 40 (1), 16-24, 1976 | 51 | 1976 |
| Intermedia substitutability and market demand by national advertisers AJ Silk, LR Klein, ER Berndt Review of Industrial Organization 20 (4), 323-348, 2002 | 49 | 2002 |
Gary LilienProfessor, Penn StateDirección de correo verificada de psu.edu
