| The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival S Grappi, F Montanari Tourism management 32 (5), 1128-1140, 2011 | 223 | 2011 |
| Consumer response to corporate irresponsible behavior: Moral emotions and virtues S Grappi, S Romani, RP Bagozzi Journal of business research 66 (10), 1814-1821, 2013 | 200 | 2013 |
| Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values S Romani, S Grappi, RP Bagozzi Journal of business ethics 114 (2), 193-206, 2013 | 181 | 2013 |
| Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects S Romani, S Grappi, D Dalli International Journal of Research in Marketing 29 (1), 55-67, 2012 | 157 | 2012 |
| Brand hate L Zarantonello, S Romani, S Grappi, RP Bagozzi Journal of Product and Brand Management 25 (1), 11-25, 2016 | 84 | 2016 |
| Consumption practices of counterfeit luxury goods in the Italian context G Gistri, S Romani, S Pace, V Gabrielli, S Grappi Journal of Brand Management 16 (5-6), 364-374, 2009 | 83 | 2009 |
| My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing S Romani, S Grappi, RP Bagozzi Psychology & Marketing 30 (12), 1029-1042, 2013 | 71 | 2013 |
| Corporate socially responsible initiatives and their effects on consumption of green products S Romani, S Grappi, RP Bagozzi Journal of Business Ethics 135 (2), 253-264, 2016 | 65 | 2016 |
| The effects of company offshoring strategies on consumer responses S Grappi, S Romani, RP Bagozzi Journal of the Academy of Marketing Science 41 (6), 683-704, 2013 | 55 | 2013 |
| Consumer stakeholder responses to reshoring strategies S Grappi, S Romani, RP Bagozzi Journal of the Academy of Marketing Science, 2015 | 45 | 2015 |
| The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism S Romani, S Grappi, L Zarantonello, RP Bagozzi Journal of Brand Management 22 (8), 658-672, 2015 | 43 | 2015 |
| How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale MA Merz, L Zarantonello, S Grappi Journal of Business Research 82, 79-89, 2018 | 40 | 2018 |
| How companies’ good deeds encourage consumers to adopt pro-social behavior S Romani, S Grappi European Journal of Marketing 48 (5/6), 943-963, 2014 | 40 | 2014 |
| Company Post-Crisis Communication Strategies and the Psychological Mechanism Underlying Consumer Reactions S Grappi, S Romani Journal of Public Relations Research 27 (1), 22-45, 2015 | 38 | 2015 |
| Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste S Romani, S Grappi, RP Bagozzi, AM Barone Appetite 121, 215-227, 2018 | 36 | 2018 |
| Does counterfeiting affect luxury customer-based brand equity? V Gabrielli, S Grappi, I Baghi Journal of Brand Management 19 (7), 567-580, 2012 | 36 | 2012 |
| Edonismo e Comportamento di Acquisto. L’influenza delle caratteristiche del contesto di acquisto sul comportamento del consumatore S Grappi Franco Angeli Editore, 2004 | 34 | 2004 |
| The relationship between brand love and actual brand performance: Evidence from an international study L Zarantonello, M Formisano, S Grappi International Marketing Review 33 (6), 806-824, 2016 | 24 | 2016 |
| Trajectories of brand hate L Zarantonello, S Romani, S Grappi, M Fetscherin Journal of Brand Management 25 (6), 549-560, 2018 | 17 | 2018 |
| Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry S Grappi, S Romani, C Barbarossa Journal of Cleaner Production 149, 1164-1173, 2017 | 15 | 2017 |
R. BagozziProfessor of Behavioral Science in Management, University of MichiganDirección de correo verificada de umich.edu
