| Consumer culture theory (CCT): Twenty years of research EJ Arnould, CJ Thompson Journal of consumer research 31 (4), 868-882, 2005 | 4110 | 2005 |
| River magic: Extraordinary experience and the extended service encounter EJ Arnould, LL Price Journal of consumer Research 20 (1), 24-45, 1993 | 3155 | 1993 |
| How brand community practices create value HJ Schau, AM Muñiz Jr, EJ Arnould Journal of marketing 73 (5), 30-51, 2009 | 2387 | 2009 |
| Consumers EJ Arnould, L Price, GM Zinkhan McGraw-Hill/Irwin, 2002 | 1608 | 2002 |
| Commercial friendships: Service provider–client relationships in context LL Price, EJ Arnould Journal of marketing 63 (4), 38-56, 1999 | 1517 | 1999 |
| Market-oriented ethnography: interpretation building and marketing strategy formulation EJ Arnould, M Wallendorf Journal of marketing research 31 (4), 484-504, 1994 | 1315 | 1994 |
| “My favorite things”: A cross-cultural inquiry into object attachment, possessiveness, and social linkage M Wallendorf, EJ Arnould Journal of Consumer Research 14 (4), 531-547, 1988 | 1191 | 1988 |
| Going to extremes: Managing service encounters and assessing provider performance LL Price, EJ Arnould, P Tierney Journal of marketing 59 (2), 83-97, 1995 | 1037 | 1995 |
| “We gather together”: Consumption rituals of thanksgiving day M Wallendorf, EJ Arnould Journal of consumer research 18 (1), 13-31, 1991 | 825 | 1991 |
| Older consumers' disposition of special possessions LL Price, EJ Arnould, C Folkman Curasi Journal of Consumer Research 27 (2), 179-201, 2000 | 610 | 2000 |
| Consumers’ emotional responses to service encounters: the influence of the service provider LL Price, EJ Arnould, SL Deibler International Journal of Service Industry Management 6 (3), 34-63, 1995 | 541 | 1995 |
| Postassimilationist ethnic consumer research: Qualifications and extensions S Askegaard, EJ Arnould, D Kjeldgaard Journal of consumer research 32 (1), 160-170, 2005 | 509 | 2005 |
| Toward a cultural resource-based theory of the customer EJ Arnould, LL Price, A Malshe The Service-Dominant Logic of Marketing, 109-122, 2014 | 461 | 2014 |
| Word of mouth communication as negative information ML Richins ACR North American Advances, 1984 | 413* | 1984 |
| Questing for self and community EJ Arnould, LL Price The why of consumption: Contemporary perspectives on consumer motives, goals …, 2000 | 368 | 2000 |
| Implementing a customer orientation: Extension of theory and application KN Kennedy, JR Goolsby, EJ Arnould Journal of Marketing 67 (4), 67-81, 2003 | 363 | 2003 |
| Between mothers and markets: Constructing family identity through homemade food R Moisio, EJ Arnould, LL Price Journal of Consumer Culture 4 (3), 361-384, 2004 | 342 | 2004 |
| A cultural approach to branding in the global marketplace J Cayla, EJ Arnould Journal of International Marketing 16 (4), 86-112, 2008 | 322 | 2008 |
| Toward a broadened theory of preference formation and the diffusion of innovations: Cases from Zinder Province, Niger Republic EJ Arnould Journal of Consumer Research 16 (2), 239-267, 1989 | 319 | 1989 |
| How individuals' cherished possessions become families' inalienable wealth CF Curasi, LL Price, EJ Arnould Journal of consumer research 31 (3), 609-622, 2004 | 317 | 2004 |