| Do customer loyalty programs really work? GR Dowling, M Uncles Sloan management review 38, 71-82, 1997 | 1833 | 1997 |
| Customer loyalty and customer loyalty programs MD Uncles, GR Dowling, K Hammond Journal of Consumer Marketing 20 (4), 294-316, 2003 | 1173 | 2003 |
| Understanding brand performance measures: using Dirichlet benchmarks ASC Ehrenberg, MD Uncles, GJ Goodhardt Journal of Business Research 57 (12), 1307-1325, 2004 | 491 | 2004 |
| Characteristics of successful employer brands L Moroko, MD Uncles Journal of brand management 16 (3), 160-175, 2008 | 483 | 2008 |
| Patterns of buyer behavior: Regularities, models, and extensions M Uncles, A Ehrenberg, K Hammond Marketing Science 14 (3_supplement), G71-G78, 1995 | 352 | 1995 |
| Interactive or reactive? Marketing with Twitter S Burton, A Soboleva Journal of Consumer Marketing 28 (7), 491-499, 2011 | 241 | 2011 |
| Sales promotion effectiveness: the impact of consumer differences at an ethnic-group level S Kwok, M Uncles Journal of Product & Brand Management 14 (3), 170-186, 2005 | 192 | 2005 |
| Sales Promotions Effectiveness: The Impact of Culture at an Ethnic-Group Level S Kwok, M Uncles School of Marketing Working Paper, 02-04. University of New South Wales, Sydney, 2002 | 192* | 2002 |
| Market orientation M Uncles Australian journal of management 25 (2), i-ix, 2000 | 162 | 2000 |
| Employer branding and market segmentation L Moroko, MD Uncles Journal of Brand Management 17 (3), 181-196, 2009 | 138 | 2009 |
| Do you or your customers need a loyalty scheme M Uncles Journal of Targeting, Measurement and Analysis for Marketing 2 (4), 335-350, 1994 | 116 | 1994 |
| A taxonomy of differences between consumers for market segmentation T Bock, M Uncles International Journal of Research in Marketing 19 (3), 215-224, 2002 | 110 | 2002 |
| Brand choice among older consumers MD Uncles, ASC Ehrenberg Journal of Advertising Research 30 (4), 19-22, 1990 | 105 | 1990 |
| et Ehrenberg ASC (1990), Brand Choice Among Older Consumers MD Uncles Journal of Advertising Research 30 (4), 19-22, 0 | 105* | |
| Consumer savvy: conceptualisation and measurement EK Macdonald, MD Uncles Journal of Marketing Management 23 (5-6), 497-517, 2007 | 98 | 2007 |
| Brand preferences and brand choices among urban Chinese consumers: An investigation of country-of-origin effects S Kwok, M Uncles, Y Huang Asia Pacific Journal of Marketing and Logistics 18 (3), 163-172, 2006 | 98 | 2006 |
| A replication study of two brand-loyalty measures MD Uncles, KA Hammond, ASC Ehrenberg, RE Davis European Journal of Operational Research 76 (2), 375-384, 1994 | 86 | 1994 |
| The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers K Goh, M Uncles Transportation Research Part A: Policy and Practice 37 (6), 479-497, 2003 | 85 | 2003 |
| Re-thinking brand management: the role of “brand chartering” C Macrae Marketing Intelligence & Planning 14 (7), 46-55, 1996 | 82 | 1996 |
| The buying of own labels MD Uncles, K Ellis European Journal of Marketing 23 (3), 57-70, 1989 | 81 | 1989 |
