| Consumer evaluations of fast-food services: a cross-national comparison M Lee, FM Ulgado Journal of Services Marketing 11 (1), 39-52, 1997 | 344 | 1997 |
| Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu International marketing review 22 (3), 256-278, 2005 | 323 | 2005 |
| Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu International marketing review 22 (3), 256-278, 2005 | 323 | 2005 |
| Internationalization and entry modes: a multitheoretical framework and research propositions NK Malhotra, J Agarwal, FM Ulgado Journal of international marketing 11 (4), 1-31, 2003 | 275 | 2003 |
| International services marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki International Marketing Review 11 (2), 5-15, 1994 | 273 | 1994 |
| Consumer evaluations of bi-national products in the global market FM Ulgado, M Lee Journal of International Marketing 1 (3), 5-22, 1993 | 99 | 1993 |
| Location characteristics of manufacturing investments in the US: A comparison of American and foreign-based firms FM Ulgado MIR: Management International Review, 7-26, 1996 | 84 | 1996 |
| The Korean versus American marketplace: Consumer reactions to foreign products FM Ulgado, M Lee Psychology & Marketing 15 (6), 595-614, 1998 | 64 | 1998 |
| Multinational enterprises from Asian developing countries: management and organizational characteristics FM Ulgado, JY Chwo-Ming, AR Negandhi International Business Review 3 (2), 123-133, 1994 | 47 | 1994 |
| Brand personality, self-congruity and the consumer-brand relationship HR Kim, M Lee, FM Ulgado ACR Asia-Pacific Advances, 2005 | 46 | 2005 |
| Brand personality, self-congruity and the consumer-brand relationship HR Kim, M Lee, FM Ulgado ACR Asia-Pacific Advances, 2005 | 46 | 2005 |
| Country-of-origin effects on e-commerce FM Ulgado Journal of American Academy of Business 2 (1), 250-253, 2002 | 44 | 2002 |
| The effect of on-the-spot versus delayed compensation: the moderating role of failure severity N Kim, FM Ulgado Journal of Services Marketing 26 (3), 158-167, 2012 | 42 | 2012 |
| Services extension strategy: A viable basis for growth? M Lee, FM Ulgado Journal of Services Marketing 7 (2), 24-35, 1993 | 22 | 1993 |
| F., Agarwal, J. and Baalbaki, I., 1994. International Services Marketing: A comparative evaluation of the dimensions of service quality in developed and developing countries NU Malhotra International Marketing Review 11 (2), 5-15, 0 | 17* | |
| Location decision-making characteristics of foreign direct investment in the United States FM Ulgado International Business Review 6 (3), 271-293, 1997 | 16 | 1997 |
| The effects of nationality differences on manufacturing location in the US: a conjoint analysis approach FM Ulgado, M Lee International Business Review 13 (4), 503-522, 2004 | 14 | 2004 |
| Marketing strategies for mature products in a rapidly developing country: a contingency approach M Lee, IK Lee, FM Ulgado International Marketing Review 10 (5), 1993 | 13 | 1993 |
| Country image and brand equity effects of chinese firms and their products on developed-market consumer perceptions F M Ulgado, N Wen, M Lee Asian Journal of Business Research 1 (2), 2011 | 9 | 2011 |
| CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS. M Lee, FM Ulgado Journal of Marketing Management (10711988) 6 (1), 1996 | 8 | 1996 |
