| Marketing del turismo cultural N Recuero Virto, MF Blasco López, J García de Madariaga ESIC, 2016 | 40 | 2016 |
| How can European museums reach sustainability? N Recuero Virto, MF Blasco López, S San-Martín Tourism Review 72 (3), 303-318, 2017 | 12 | 2017 |
| Tourism sustainability in archaeological sites MF Blasco López, N Recuero Virto, S San-Martín, J Aldas Manzano, ... Journal of Cultural Heritage Management and Sustainable Development 8 (3 …, 2018 | 10 | 2018 |
| Residents' attitude as determinant of tourism sustainability: The case of Trujillo MF Blasco López, N Recuero Virto, J Aldas Manzano, ... Journal of Hospitality and Tourism Management 35, 36-45, 2018 | 9 | 2018 |
| Identifying motivations of archaeological sites visitors N Recuero Virto, MF Blasco López, J García de Madariaga Cuadernos de Estudios Empresariales 21, 2011 | 5 | 2011 |
| The influence of museums' websites on users' intentions. J García-Madariaga, N Recuero Virto, F Blasco López ESIC Market Economic and Business Journal 48 (2), 369-392, 2017 | 3 | 2017 |
| Marketing del turismo cultural LF Blasco España: ESIC EDITORIAL, 2016 | 3 | 2016 |
| Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, MF Blasco López, I Moya Burgos, N Recuero Virto Physiology & Behavior, 2018 | 2 | 2018 |
| Optimizing website quality: the case of two superstar museum websites J Garcia-Madariaga, N Recuero Virto, MF Blasco López, ... International Journal of Culture, Tourism and Hospitality Research 13 (1), 16-36, 2019 | 1 | 2019 |
| Archaeological tourism: looking for visitor loyalty drivers MF Blasco López, NR Virto, JA Manzano, J García-Madariaga Journal of Heritage Tourism, 1-16, 2019 | 1 | 2019 |
| Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum NR Virto, JG Punzón, MFB López, J Figueiredo Journal of destination marketing & management 11, 23-31, 2019 | 1 | 2019 |
| Employer branding atraer y comprometer el talento en 5 pasos A Rodríguez Tarodo, N Recuero Virto, MF Blasco López Pearson educación, 2018 | 1 | 2018 |
| La" s" oculta de la Marca España: Turismo de shopping N Recuero Virto, MF Blasco López Distribución y consumo 25 (137), 22-29, 2015 | 1 | 2015 |
| Robots, Artificial Intelligence, and Service Automation to the Core: Remastering Experiences at Museums NR Virto, MFB López Robots, Artificial Intelligence, and Service Automation in Travel, Tourism …, 2019 | | 2019 |
| Shopping Online Experience: A Theoretical Model Proposal EL Moreno, NR Virto, MFB López International Conference on Advances in National Brand and Private Label …, 2019 | | 2019 |
| Facebook’s power: factors influencing followers’ visit intentions F Blasco-Lopez, N Recuero Virto, J Aldas Manzano, D Cruz Delgado Spanish Journal of Marketing-ESIC 23 (1), 95-117, 2019 | | 2019 |
| Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison J García-Madariaga, NR Virto, M Francisca Blasco López, JA Manzano Applying Partial Least Squares in Tourism and Hospitality Research, 153-184, 2018 | | 2018 |
| Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty MF Blasco López, N Recuero Virto, S San-Martín Admnistrative Sciences 8 (47), 2018 | | 2018 |
| The cornerstones of museum performance. A cross-national analysis MF Blasco López, N Recuero Virto, S San-Martín Museum Management & Curatorship, 2018 | | 2018 |
| Employer Branding: gestionar el talento en 5 pasos A Rodriguez Tarodo, N Recuero Virto, MF Blasco López | | 2018 |