| Relationship marketing and customer loyalty N Oly Ndubisi Marketing intelligence & planning 25 (1), 98-106, 2007 | 752 | 2007 |
| Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction N Oly Ndubisi, C Kok Wah International journal of bank marketing 23 (7), 542-557, 2005 | 487 | 2005 |
| Borneo online banking: evaluating customer perceptions and behavioural intention P Guriting, N Oly Ndubisi Management research news 29 (1/2), 6-15, 2006 | 452 | 2006 |
| An evaluation of SME development in Malaysia AS Saleh, NO Ndubisi International review of business research papers 2 (1), 1-14, 2006 | 426 | 2006 |
| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 407 | 2011 |
| Consumer attitudes, system's characteristics and internet banking adoption in Malaysia N Oly Ndubisi, Q Sinti Management Research News 29 (1/2), 16-27, 2006 | 314 | 2006 |
| Effect of gender on customer loyalty: a relationship marketing approach N Oly Ndubisi Marketing intelligence & planning 24 (1), 48-61, 2006 | 285 | 2006 |
| Essentials of entrepreneurship and small business management NM Scarborough, JR Cornwall Pearson, 2011 | 230 | 2011 |
| Analyzing key determinants of online repurchase intentions C Har Lee, U Cyril Eze, N Oly Ndubisi Asia Pacific Journal of Marketing and Logistics 23 (2), 200-221, 2011 | 202 | 2011 |
| Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths N Oly Ndubisi Cross Cultural Management: An International Journal 11 (3), 70-89, 2004 | 191 | 2004 |
| Supplier selection and management strategies and manufacturing flexibility NO Ndubisi, M Jantan, LC Hing, MS Ayub Journal of Enterprise Information Management, 2005 | 187 | 2005 |
| Evaluating IS usage in Malaysian small and medium-sized firms using the technology acceptance model N Oly Ndubisi, M Jantan Logistics information management 16 (6), 440-450, 2003 | 179 | 2003 |
| A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector NO Ndubisi Journal of Financial Services Marketing 11 (2), 131-141, 2006 | 169 | 2006 |
| Supplier-customer relationship management and customer loyalty: The banking industry perspective N Oly Ndubisi, C Kok Wah, GC Ndubisi Journal of Enterprise Information Management 20 (2), 222-236, 2007 | 157 | 2007 |
| Relationship quality antecedents: the Malaysian retail banking perspective NO Ndubisi International Journal of Quality & Reliability Management, 2007 | 147 | 2007 |
| Impact of government export assistance on internationalization of SMEs from developing nations AK Shamsuddoha, M Yunus Ali, N Oly Ndubisi Journal of Enterprise Information Management 22 (4), 408-422, 2009 | 137 | 2009 |
| Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector NO Ndubisi Journal of Business Research 65 (4), 537-546, 2012 | 135 | 2012 |
| Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study NO Ndubisi Industrial Marketing Management 40 (1), 109-117, 2011 | 135 | 2011 |
| Factors of online learning adoption: A comparative juxtaposition of the theory of planned behaviour and the technology acceptance model N Ndubisi International Journal on E-learning 5 (4), 571-591, 2006 | 128 | 2006 |
| Service quality: understanding customer perception and reaction, and its impact on business NO Ndubisi Gadjah Mada International Journal of Business 5 (2), 207-219, 2003 | 118 | 2003 |
