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| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 517 | 2011 |
| Consumer attitudes, system's characteristics and internet banking adoption in Malaysia NO Ndubisi, Q Sinti Management Research News, 2006 | 379 | 2006 |
| Effect of gender on customer loyalty: a relationship marketing approach NO Ndubisi Marketing intelligence & planning, 2006 | 372 | 2006 |
| Essentials of entrepreneurship and small business management NM Scarborough Pearson, 2016 | 355 | 2016 |
| Analyzing key determinants of online repurchase intentions CH Lee, UC Eze, NO Ndubisi Asia Pacific Journal of Marketing and Logistics, 2011 | 299 | 2011 |
| A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector NO Ndubisi Journal of Financial Services Marketing 11 (2), 131-141, 2006 | 225 | 2006 |
| Evaluating IS usage in Malaysian small and medium‐sized firms using the technology acceptance model NO Ndubisi, M Jantan Logistics information management, 2003 | 223 | 2003 |
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| Relationship between entrepreneurship, innovation and performance: Comparing small and medium‐size enterprises NO Ndubisi, K Iftikhar Journal of Research in Marketing and entrepreneurship, 2012 | 188 | 2012 |
| Relationship quality antecedents: the Malaysian retail banking perspective NO Ndubisi International Journal of Quality & Reliability Management, 2007 | 184 | 2007 |
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| Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study NO Ndubisi Industrial Marketing Management 40 (1), 109-117, 2011 | 174 | 2011 |
| Impact of government export assistance on internationalization of SMEs from developing nations AK Shamsuddoha, MY Ali, NO Ndubisi Journal of Enterprise Information Management, 2009 | 166 | 2009 |
| Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector NO Ndubisi Journal of Business Research 65 (4), 537-546, 2012 | 161 | 2012 |
| Factors of online learning adoption: A comparative juxtaposition of the theory of planned behaviour and the technology acceptance model N Ndubisi International Journal on E-learning 5 (4), 571-591, 2006 | 161 | 2006 |
