| The influence of market heterogeneity on the relationship between a destination's image and tourists’ future behaviour CB Castro, EM Armario, DM Ruiz Tourism management 28 (1), 175-187, 2007 | 603 | 2007 |
| Service value revisited: Specifying a higher-order, formative measure DM Ruiz, DD Gremler, JH Washburn, GC Carrión Journal of Business Research 61 (12), 1278-1291, 2008 | 381 | 2008 |
| The influence of employee organizational citizenship behavior on customer loyalty C Barroso Castro, E Martín Armario, D Martín Ruiz International journal of Service industry management 15 (1), 27-53, 2004 | 375 | 2004 |
| Market orientation and internationalization in small and medium‐sized enterprises JM Armario, DM Ruiz, EM Armario Journal of Small Business Management 46 (4), 485-511, 2008 | 344 | 2008 |
| A review of case studies publishing in Management Decision 2003-2004: Guides and criteria for achieving quality in qualitative research G Cepeda, D Martin Management Decision 43 (6), 851-876, 2005 | 212 | 2005 |
| Gaining residents' support for tourism and planning MA Oviedo‐Garcia, M Castellanos‐Verdugo, D Martin‐Ruiz International journal of tourism research 10 (2), 95-109, 2008 | 172 | 2008 |
| La satisfacción de clientes y su relación con la percepción de calidad en Centro de Fitness: utilización de la escala CALIDFIT JG Fernández, GC Carrión, DM Ruíz Revista de psicología del deporte 21 (2), 309-319, 2012 | 103 | 2012 |
| El valor percibido de un servicio D Martín Ruiz, C Barroso Castro, E Martín Armario ESIC, 2004 | 82 | 2004 |
| A visitors' evaluation index for a visit to an archaeological site D Martín-Ruiz, M Castellanos-Verdugo, M de los Ángeles Oviedo-García Tourism Management 31 (5), 590-596, 2010 | 61 | 2010 |
| The nature and consequences of price unfairness in services: A comparison to tangible goods D Martín-Ruiz, FJ Rondán-Cataluña International Journal of Service Industry Management 19 (3), 325-352, 2008 | 61 | 2008 |
| Reframing customer value in a service-based paradigm: An evaluation of a formative measure in a multi-industry, cross-cultural context DM Ruiz, DD Gremler, JH Washburn, GC Carrión Handbook of partial least squares, 535-566, 2010 | 55 | 2010 |
| Creating customer value through service experiences: an empirical study in the hotel industry D Martín-Ruiz, C Barroso-Castro, IM Rosa-Díaz Tourism and Hospitality Management 18 (1), 37-53, 2012 | 52 | 2012 |
| Explaining market heterogeneity in terms of value perceptions DM Ruiz, CB Castro, EM Armario The Service Industries Journal 27 (8), 1087-1110, 2007 | 38 | 2007 |
| Does the firm's market orientation behaviour influence innovation's success? M Vega‐Vázquez, FJ Cossío‐Silva, D Martín‐Ruíz Management Decision, 2012 | 31 | 2012 |
| El valor percibido como determinante de la fidelidad del cliente. D Martín Ruiz | 30 | 2001 |
| Moderating effects in consumers' perceptions of price unfairness FJ Rondan‐Cataluña, D Martin‐Ruiz Journal of Consumer Behaviour 10 (5), 245-254, 2011 | 29 | 2011 |
| Fundamentos de psicología J Betancourt Torres, S Akudovich, RM Castellanos Pérez, ... [sn], 2012 | 14 | 2012 |
| Managing knowledge to create customer service value S Martelo-Landroguez, D Martin-Ruiz Journal of Service Theory and Practice 26 (4), 471-496, 2016 | 11 | 2016 |
| Testing the predictive power of PLS through cross-validation in banking N Reguera-Alvarado, A Blanco-Oliver, D Martín-Ruiz Journal of Business Research 69 (10), 4685-4693, 2016 | 9 | 2016 |
| Tourist assessment of archaeological sites: The case of the archaeological complex of Itálica (Seville, Spain) M Castellanos-Verdugo, MÁ Oviedo-García, D Martín-Ruiz Visitor Studies 14 (1), 100-112, 2011 | 8 | 2011 |