| Towards a service-dominant place marketing logic G Warnaby Marketing theory 9 (4), 403-423, 2009 | 198 | 2009 |
| What about the ‘place’in place marketing? G Warnaby, D Medway Marketing Theory 13 (3), 345-363, 2013 | 187 | 2013 |
| Alternative perspectives on marketing and the place brand D Medway, G Warnaby European Journal of Marketing 42 (5/6), 641-653, 2008 | 142 | 2008 |
| Public relations practitioner role enactment at the senior management level within UK companies D Moss, G Warnaby, AJ Newman Journal of public relations research 12 (4), 277-307, 2000 | 136 | 2000 |
| Town centre management in the UK: a review, synthesis and research agenda G Warnaby, A Alexander, D Medway The International Review of Retail, Distribution and Consumer Research 8 (1 …, 1998 | 133 | 1998 |
| Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation S Baron, G Warnaby Industrial Marketing Management 40 (2), 211-218, 2011 | 131 | 2011 |
| Commentary: cities as service factories? Using the servuction system for marketing cities as shopping destinations G Warnaby, BJ Davies International Journal of Retail & Distribution Management 25 (6), 204-210, 1997 | 128 | 1997 |
| Relationship marketing: A consumer experience approach S Baron, T Conway, G Warnaby Sage Publications, 2010 | 114 | 2010 |
| Thinking locally, acting locally? Conscious consumers and farmers’ markets MG McEachern, G Warnaby, M Carrigan, I Szmigin Journal of marketing management 26 (5-6), 395-412, 2010 | 112 | 2010 |
| Rethinking place branding: Comprehensive brand development for cities and regions M Kavaratzis, G Warnaby, GJ Ashworth Springer, 2014 | 104 | 2014 |
| Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels MG McEachern, G Warnaby International Journal of Consumer Studies 32 (5), 414-426, 2008 | 96 | 2008 |
| Service (s) marketing research: developments and directions S Baron, G Warnaby, P Hunter‐Jones International Journal of Management Reviews 16 (2), 150-171, 2014 | 92 | 2014 |
| Marketing UK towns and cities as shopping destinations G Warnaby, D Bennison, BJ Davies, H Hughes Journal of marketing management 18 (9-10), 877-904, 2002 | 92 | 2002 |
| Marketing at the public/private sector interface; town centre management schemes in the south of England B Stubbs, G Warnaby, D Medway Cities 19 (5), 317-326, 2002 | 86 | 2002 |
| Market orientation and performance in small independent retailers in the UK P Megicks, G Warnaby The International Review of Retail, Distribution and Consumer Research 18 (1 …, 2008 | 81 | 2008 |
| Marketing town centres: retailing and town centre management G Warnaby, D Bennison, BJ Davies Local Economy 20 (2), 183-204, 2005 | 79 | 2005 |
| Town centre management by co-operation: evidence from Sweden H Forsberg, D Medway, G Warnaby Cities 16 (5), 315-322, 1999 | 77 | 1999 |
| Reasons for retailers’ involvement in town centre management D Medway, G Warnaby, D Bennison, A Alexander International Journal of Retail & Distribution Management 28 (8), 368-378, 2000 | 74 | 2000 |
| The need to rethink place branding GJ Ashworth, M Kavaratzis, G Warnaby Rethinking place branding, 1-11, 2015 | 65 | 2015 |
| Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda F Bonetti, G Warnaby, L Quinn Augmented reality and virtual reality, 119-132, 2018 | 62 | 2018 |
