| Influence of corporate social responsibility on loyalty and valuation of services AH Crespo, IR del Bosque Journal of business ethics 61 (4), 369-385, 2005 | 786 | 2005 |
| Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework H San Martín, Á Herrero Tourism Management 33 (2), 341-350, 2012 | 592 | 2012 |
| The influence of perceived risk on Internet shopping behavior: a multidimensional perspective ÁH Crespo, IR Del Bosque, MMG de los Salmones Sánchez Journal of Risk Research 12 (2), 259-277, 2009 | 327 | 2009 |
| The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour AH Crespo, IR del Bosque Computers in Human Behavior 24 (6), 2830-2847, 2008 | 283 | 2008 |
| Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2 Á Herrero, H San Martín Computers in Human Behavior 71, 209-217, 2017 | 190 | 2017 |
| The influence of the commercial features of the Internet on the adoption of e-commerce by consumers AH Crespo, IR Del Bosque Electronic Commerce Research and Applications 9 (6), 562-575, 2010 | 160 | 2010 |
| Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs) AS Acosta, ÁH Crespo, JC Agudo International Business Review 27 (6), 1128-1140, 2018 | 138 | 2018 |
| Explaining B2C e-commerce acceptance: An integrative model based on the framework by Gatignon and Robertson Á Herrero Crespo, IA Rodríguez Del Bosque Rodríguez Interacting with Computers 20 (2), 212-224, 2008 | 136 | 2008 |
| Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations Á Herrero, H San Martín International Journal of Hospitality Management 31 (4), 1178-1186, 2012 | 132 | 2012 |
| An integrative model of destination brand equity and tourist satisfaction H San Martín, A Herrero, MM García de los Salmones Current issues in tourism 22 (16), 1992-2013, 2019 | 96 | 2019 |
| How online search behavior is influenced by user-generated content on review websites and hotel interactive websites Á Herrero, H San Martín, JM Hernández International Journal of Contemporary Hospitality Management, 2015 | 90 | 2015 |
| Customer responses to environmentally certified hotels: The moderating effect of environmental consciousness on the formation of behavioral intentions P Martínez García de Leaniz, Á Herrero Crespo, R Gómez López Journal of Sustainable Tourism 26 (7), 1160-1177, 2018 | 87* | 2018 |
| Communication using celebrities in the non-profit sector: Determinants of its effectiveness M del Mar Garcia de los Salmones, R Dominguez, A Herrero International Journal of Advertising 32 (1), 101-119, 2013 | 70 | 2013 |
| Aplicación de la teoría de la acción razonada al ámbito emprendedor en un contexto universitario MI Rueda Sampedro, A Fernández Laviada, Á Herrero Crespo Asociación Española de Ciencia Regional, 2013 | 64 | 2013 |
| Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions Á Herrero, H San Martin, J Collado Journal of Destination Marketing & Management 6 (4), 353-362, 2017 | 61 | 2017 |
| Residentsʼ attitudes and behavioural support for tourism in host communities HS Martín, MMG de los Salmones Sanchez, Á Herrero Journal of Travel & Tourism Marketing 35 (2), 231-243, 2018 | 50 | 2018 |
| Antecedentes de la utilidad percibida en la adopción del comercio electrónico entre particulares y empresas IAR Del Bosque, ÁH Crespo Cuadernos de Economía y Dirección de la Empresa 11 (34), 107-134, 2008 | 44 | 2008 |
| La adopción del comercio electrónico B2C: una comparación empírica de dos modelos alternativos A Herrero Crespo, IA Rodríguez del Bosque Rodríguez, ... Escuela Superior de Gestión Comercial y Marketing, 2006 | 43 | 2006 |
| Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector ÁH Crespo, HSM Gutiérrez, JMH Mogollón Revista Espanola de Investigacion de marketing ESIC 19 (1), 12-23, 2015 | 42 | 2015 |
| Effects of the risk sources and user involvement on e-commerce adoption: application to tourist services A Herrero, H San Martín Journal of Risk Research 15 (7), 841-855, 2012 | 42 | 2012 |
