| A cultural approach to branding in the global marketplace J Cayla, EJ Arnould Journal of International Marketing 16 (4), 86-112, 2008 | 322 | 2008 |
| Asian brands and the shaping of a transnational imagined community J Cayla, GM Eckhardt Journal of Consumer Research 35 (2), 216-230, 2008 | 320 | 2008 |
| Ethnographic Stories for Market Leaning J Cayla, EJ Arnould Journal of Marketing, 1-51, 2013 | 129 | 2013 |
| Inside marketing: Practices, ideologies, devices OUP Oxford, 2011 | 129* | 2011 |
| Asian brands without borders: regional opportunities and challenges J Cayla, GM Eckhardt International Marketing Review 24 (4), 444-456, 2007 | 101 | 2007 |
| Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017 | 69 | 2017 |
| Mapping the Play of Organizational Identity in Foreign Market Adaptation J Cayla, L Peñaloza Journal of Marketing 76 (6), 36-54, 2012 | 50 | 2012 |
| Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research L Peñaloza, J Cayla Handbook of Qualitative Research Methods in Marketing, 279, 2006 | 42 | 2006 |
| Brand mascots as organisational totems J Cayla Journal of Marketing Management 16 (4), 86-112, 2013 | 33 | 2013 |
| Consumer fetish: Commercial ethnography and the sovereign consumer EJ Arnould, J Cayla Organization Studies 36 (10), 1361-1386, 2015 | 29 | 2015 |
| Stories that Deliver Business Insights J Cayla, E Arnould, R Beers MIT Sloan Management Review 55 (2), 55-62, 2014 | 29 | 2014 |
| Following the Endorser's shadow: Shah Rukh Khan and the creation of the cosmopolitan Indian male J Cayla Advertising & Society Review 9 (2), 2008 | 20 | 2008 |
| Party time: recreation rituals in the world of B2B J Cayla, B Cova, L Maltese Journal of Marketing Management 29 (11-12), 1394-1421, 2013 | 18 | 2013 |
| Global branding J Roberts, J Cayla The SAGE Handbook of International Marketing, 346-360, 2009 | 18 | 2009 |
| Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising J Cayla, M Elson Journal of Macromarketing 32 (3), 295-308, 2012 | 14 | 2012 |
| The production of consumer representations J Cayla, L Peñaloza Advances in Consumer Research 33, 458, 2006 | 12 | 2006 |
| Language and power in India's “new services” J Cayla, K Bhatnagar Journal of Business Research 72, 189-198, 2017 | 10 | 2017 |
| Market Formations: Three Empirical Investigations on the Construction of Consumer Representations D Zwick, J Cayla, M Koops-Elson Advances in Consumer Research 29, 158-161, 2002 | 10* | 2002 |
| "A Passage to India": An Ethnographic Study of the Advertising Agency's Role in Mediating the Cultural Learning and Adaptation of Multinational Corporations J Cayla University of Colorado, 2003 | 6 | 2003 |
| Re-conceptualizing escape in consumer research B Cova, A Carù, J Cayla Qualitative Market Research: An International Journal 21 (4), 445-464, 2018 | 5 | 2018 |
Giana M. EckhardtProfessor of Marketing, Royal Holloway University of LondonDirección de correo verificada de rhul.ac.uk
