| Do norms matter in marketing relationships? JB Heide, G John Journal of marketing 56 (2), 32-44, 1992 | 3087 | 1992 |
| Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships JB Heide, G John Journal of marketing Research 27 (1), 24-36, 1990 | 3009 | 1990 |
| Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships TG Noordewier, G John, JR Nevin Journal of marketing 54 (4), 80-93, 1990 | 2278 | 1990 |
| The role of dependence balancing in safeguarding transaction-specific assets in conventional channels JB Heide, G John Journal of marketing 52 (1), 20-35, 1988 | 2069 | 1988 |
| An empirical investigation of some antecedents of opportunism in a marketing channel G John Journal of marketing Research 21 (3), 278-289, 1984 | 1281 | 1984 |
| The reliability and validity of key informant data from dyadic relationships in marketing channels G John, T Reve Journal of marketing research 19 (4), 517-524, 1982 | 865 | 1982 |
| Forward integration into distribution: an empirical test of transaction cost analysis G John, BA Weitz JL Econ. & Org. 4, 337, 1988 | 821 | 1988 |
| Governance value analysis and marketing strategy M Ghosh, G John Journal of marketing 63 (4_suppl1), 131-145, 1999 | 618 | 1999 |
| Salesforce compensation: An empirical investigation of factors related to use of salary versus incentive compensation G John, B Weitz Journal of Marketing Research 26 (1), 1-14, 1989 | 501 | 1989 |
| When does vertical coordination improve industrial purchasing relationships? A Buvik, G John Journal of Marketing 64 (4), 52-64, 2000 | 351 | 2000 |
| Effects of organizational structure of marketing planning on credibility and utilization of plan output G John, J Martin Journal of Marketing Research 21 (2), 170-183, 1984 | 347 | 1984 |
| Information processing moderators of the effectiveness of trust-based governance in interfirm R&D collaboration SJ Carson, A Madhok, R Varman, G John Organization science 14 (1), 45-56, 2003 | 277 | 2003 |
| Understanding dual distribution: the case of reps and house accounts S Dutta, M Bergen, JB Heide, G John Journal of Law, Economics, & Organization, 189-204, 1995 | 253 | 1995 |
| Marketing in technology-intensive markets: toward a conceptual framework G John, AM Weiss, S Dutta Journal of Marketing 63 (4_suppl1), 78-91, 1999 | 249 | 1999 |
| Understanding cooperative advertising participation rates in conventional channels M Bergen, G John Journal of Marketing Research 34 (3), 357-369, 1997 | 230 | 1997 |
| Unbundling of industrial systems LO Wilson, AM Weiss, G John Journal of Marketing Research 27 (2), 123-138, 1990 | 165 | 1990 |
| Strategic fit in industrial alliances: an empirical test of governance value analysis M Ghosh, G John Journal of marketing research 42 (3), 346-357, 2005 | 157 | 2005 |
| Understanding institutional designs within marketing value systems SJ Carson, TM Devinney, GR Dowling, G John Journal of Marketing 63 (4_suppl1), 115-130, 1999 | 155 | 1999 |
| The governance of exclusive territories when dealers can bootleg S Dutta, M Bergen, G John Marketing Science 13 (1), 83-99, 1994 | 150 | 1994 |
| When should original equipment manufacturers use branded component contracts with suppliers? M Ghosh, G John Journal of Marketing Research 46 (5), 597-611, 2009 | 120 | 2009 |
Jan B. HeideIrwin Maier Chair in Marketing, University of Wisconsin-MadisonDirección de correo verificada de bus.wisc.edu
