Perfiles

Mats Urde

Associate Professor, Lund University School of Economics and Management

Dirección de correo verificada de fek.lu.se

Citado por 4474

Strategic-Brand-Management Reputation Identity Brand-Heritage Case-Method

Lopo Rego

Associate Professor of Marketing, Weimer Faculty Fellow, Kelley School of Business …

Dirección de correo verificada de indiana.edu

Citado por 3760

Marketing-Finance Interface Marketing Strategy Shareholder Wealth Creation Customer Satisfaction Strategic Brand Management

Salah S. Hassan

Professor of Strategic Brand Management, The George Washington University

Dirección de correo verificada de email.gwu.edu

Citado por 3727

Strategic Brand Management Global Marketing Nation/ Destination Branding International Market Segmentation

Michael A. Merz

Associate Professor of Marketing, San Jose State University

Dirección de correo verificada de sjsu.edu

Citado por 1591

strategic brand management business-to-business branding service-dominant logic co-creation cross-cultural marketing

Karen W Miller (PhD)

Leadingrowth

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Citado por 835

Strategic brand management Luxury brands Design Thinking SMEs entrepreneurship

Jason Doyle

Griffith University

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Citado por 662

Consumer behaviour social identification strategic brand management social media athlete branding

Abdallah Q. Bataineh

Associate Professor of Marketing, School of Business, Middle East University, Amman …

Dirección de correo verificada de meu.edu.jo

Citado por 415

Strategic Brand Management e-Marketing & SNSs

Simon Manyiwa (PhD)

Senior Lecturer in Marketing, Middlesex University

Dirección de correo verificada de mdx.ac.uk

Citado por 217

Consumer behaviour Ethical marketing Strategic marketing communication Strategic brand management

Krzysztof J. Chmielewski

Department of Marketing, Kozminski University

Dirección de correo verificada de kozminski.edu.pl

Citado por 214

Strategic Brand Management Strategic Marketing Marketing Research

Amalia E. Maulana

Bina Nusantara University

Dirección de correo verificada de binus.ac.id

Citado por 144

Ethnography marketing Strategic Brand Management Consumer Insights Qualitative research Marketing Communication in the digit

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