Chow-Hou Wee

Chow-Hou Wee

Professor of Strategy and Marketing
Dirección de correo verificada de ntu.edu.sg
Citado por 2283
marketing Sun Tzu Sun Zi Counterfeit products strategy
Dr. Sunpreet Sahni

Dr. Sunpreet Sahni

Assistant Professor
Citado por 77
Green products Materialism Counterfeit products Tweenagers Viral marketing
Gregory DeYong

Gregory DeYong

Associate Professor of Operations Management, Southern Illinois University
Dirección de correo verificada de siu.edu
Citado por 35
Operations Management Inventory Control Counterfeit Products
Sadia Haque (ORCID:0000-0001-9450-643X)

Sadia Haque (ORCID:0000-0001-9450-643X)

Doctoral Researcher, Newcastle Business School, Northumbria University, UK
Dirección de correo verificada de northumbria.ac.uk
Citado por 24
Branding Advertising Counterfeit Products Communication Strategy
Dr. Indra Meghrajani

Dr. Indra Meghrajani

LJ Institute of Management Studies
Citado por 2
Rural Marketing Counterfeit products FMCG Green behavioral intention